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Click: What Millions of People Are Doing Online and Why It Mattersby Bill Tancer
Synopses & Reviews
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.
As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.
"With emerging search technology that is continually gathering demographic and psychographic data on millions of Internet users both domestically and worldwide, Tancer laces together a wide range of interesting data on such things as elections, pornography, social networks and changing concepts of the fuller meaning of Web 2.0. In exploring this vast storage of correlation, Tancer identifies possible means of profit for this ever increasing body of knowledge. The audiobook comes across as one big advertisement for his company, which he mentions every couple of paragraphs. As a narrator, Tancer sounds professional, clear and deliberate, revealing a keen familiarity and command over the text. At times, his tone also betrays his own personal excitement about scouring through data to find larger meaning. However, the production is plagued with recurring background noise. A Hyperion hardcover (Reviews, July 14). (Sept.)" Publishers Weekly (Copyright Reed Business Information, Inc.)
Tancer takes listeners deep inside the massive database of online intelligence to reveal the naked truth and unexpected insights about how people use the Web, navigate to sites, and search for information--and what that says about individuals and their buying habits. Unabridged. 9 CDs.
About the Author
As the general manager of Global Research at Hitwise, an online competitive intelligence company, Bill Tancer has access to extensive data regarding Internet usage and the tools with which to properly analyze it. In addition to his weekly column, "The Science of Search," on Time.com, he has been interviewed and quoted widely in the press and on television and radio. He lives in San Francisco.
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