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Designing Brand Experiences (06 Edition)

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Designing Brand Experiences (06 Edition) Cover

 

Synopses & Reviews

Publisher Comments:

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Synopsis:

In today?s competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance, and this book is an all-inclusive guide to generating ideas and creating brand applications that are sure to resonate with an audience. A highly illustrative examination of each phase of the branding process includes comprehensive coverage of such brand applications as graphic design and advertising that contribute to the cumulative brand experience. Readers will gain valuable insight into designing individual brand applications such as logos, promotional design, information design, and unconventional formats, while considering helpful comments and full-color illustrations from award-winning, highly respected designers and creative directors the world over.

About the Author

Robin Landa is a Distinguished Professor in the Department of Design at Kean University of New Jersey and a branding consultant and creative strategist with Design Management Associates (DMA) in Jersey City, New Jersey. She has received numerous academic and professional awards, including recognition by the Carnegie

Foundation for the Advancement of Teaching as one of the "great teachers of our time." In addition to being a frequent speaker on the subjects of advertising, graphic design, branding, and creativity, Ms. Landa is an award-winning designer and author. She is a creative consultant to corporations and an active member

of professional organizations in New York and New Jersey. Ms. Landa is the author of Advertising by Design and the best-selling Graphic Design Solutions.

Table of Contents

TABLE OF CONTENTS Foreword Introduction: Historical Overview Preface PART I Strategy Chapter 1. What is branding? Chapter 2. The Branding Process PART II IDEAS Chapter 3. Formulating Relevant Branding Ideas Chapter 4. Brand Constructs: Strategic Advantages Part III DESIGN Chapter 5. On Designing Chapter 6. Designing Visual Language Elements of the Brand Identity Chapter 7. Designing Brand Identity Applications: Identification graphics Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design Part IV More Case Studies

Product Details

ISBN:
9781401848873
Author:
Landa, Robin
Publisher:
Delmar Thomson Learning
Author:
Landa, Robin (Robin Landa)
Subject:
Management
Subject:
Advertising & Promotion
Subject:
Computer Graphics - General
Subject:
Brand name products
Subject:
Marketing - Product Management
Subject:
Careers - General
Subject:
Graphic Arts - General
Subject:
Careers
Subject:
Graphic Arts
Subject:
General Art
Subject:
Computer graphics
Subject:
Branding (Marketing)
Subject:
Commercial art
Subject:
Business-Advertising
Copyright:
Publication Date:
September 2005
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
304
Dimensions:
10.04x7.96x.55 in. 1.56 lbs.

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Humor » General
Business » Advertising
Business » Marketing
Computers and Internet » Graphics » General
Health and Self-Help » Health and Medicine » General
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Textbooks » General

Designing Brand Experiences (06 Edition) New Trade Paper
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$80.05 In Stock
Product details 304 pages Delmar Thomson Learning - English 9781401848873 Reviews:
"Synopsis" by , In today?s competitive marketplace, establishment of a creative brand identity is crucial to achieving brand resonance, and this book is an all-inclusive guide to generating ideas and creating brand applications that are sure to resonate with an audience. A highly illustrative examination of each phase of the branding process includes comprehensive coverage of such brand applications as graphic design and advertising that contribute to the cumulative brand experience. Readers will gain valuable insight into designing individual brand applications such as logos, promotional design, information design, and unconventional formats, while considering helpful comments and full-color illustrations from award-winning, highly respected designers and creative directors the world over.
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