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PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed

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PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed Cover

 

Synopses & Reviews

Publisher Comments:

For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process.  Incorporating public relations in business plans can be the difference between success and failure.  But recognizing the power of PR is one thing; harnessing it is another.  PR on a Budget proves that it is possible to handle a business or organizations public relations in a manageable, logical, and cost-effective fashion

About the Author

Leonard Saffir served as executive vice president of Porter Novelli, one of the largest public relations firms in the world.  His impressive client list includes: Philip Morris USA, MasterCard, Pepsi Cola, Bristol-Myers, Mattel, Gilette, and many others.  He is the recipient of the Public Relations Society of Americas prestigious Silver Anvil and Big Apple awards, and several PRSA Certificates of Commendation.  He has also won numerous journalism awards and is a past president of the Overseas Press Club of America.

Product Details

ISBN:
9781419523670
Publisher:
Kaplan Business
Subject:
Public Relations
Author:
Saffir
Author:
Saffir, Leonard
Author:
Leonard
Subject:
Development - Business Development
Subject:
Business-Customer Service
Edition Description:
Trade paper
Publication Date:
20061131
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Pages:
241
Dimensions:
9.12x7.08x.52 in. .91 lbs.

Related Subjects

Business » Business Plans
Business » Customer Service
Business » Strategy
Science and Mathematics » Electricity » General Electronics

PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed
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Product details 241 pages Kaplan Business - English 9781419523670 Reviews:
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