For the first time in paperback, a revised edition of the book that launched the term “customer evangelism.” Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

 

When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. Savvy marketing professionals know that this group of satisfied believers can be leveraged as a potent marketing tool to increase their customer universe.

 

Authors Ben McConnell and Jackie Huba know how to take a companys best customers and turn them into influential, loyal, and enthusiastic evangelists. Creating Customer Evangelists shows how to develop evangelism marketing strategies and programs that will create communities of influencers who can expand and drive sales for a company.

 

By deepening customer relationships, successful companies create customer communities that generate grassroots support and value for their products and services. Creating Customer Evangelists can convert good customers into exceptional ones who willingly spread the word. 

 

Updated material for this edition includes

* New research about the effectiveness of word of mouth

* Updated case studies

* How blogs, podcasts and other social media affect the six tenets of evangelism

* Preface about the growth of customer evangelism, fueling a "word of mouth marketing" industry

"Word-of-mouth advertising and selling is the most powerful form of marketing, the least expensive, and the hardest to achieve. This book is packed with ways to get your customers to spread the good word, and to do so with evangelistic fervor."Jeffrey J. Fox, author of How to Become a Rainmaker and How to Be CEO

"The most attractive alternative to advertising is the mouth of the customer. How to harness your customers and turn them into mouthpieces for your brand is the subject of McConnell and Huba's thoughtful, insightful book, which is filled with convincing case histories."Al Ries

"How do you create customer evangelists? To answer this question, McConnell and Huba went right to the sourcethe amazing companies that have been successful in this difficult task. The result is an inspiring and thorough book packed with real-life examples, action items, and insight."Emanuel Rosen, author of The Anatomy of Buzz

For the first time in paperback, a revised edition of the book that launched the term “customer evangelism” and inspired the creation of an industry. Updated with new statistics and figures, this landmark book has shown countless companies how to harness the power of evangelism marketing and increase customer loyalty, sales, and profitability.

 

When customers are truly thrilled about their experience with a product or service, they become outspoken “evangelists” for a company. For most businesses, customers are loyal to people, not brands. Creating a culture of not only loyalty but belief is the formula for creating authentic and powerful word of mouth.

By researching companies with dedicated groups of outspoken, buss-spreading evangelists, authors Ben McConnell and Jackie Huba distill the formulas of the successful companies into the six tenets of customer evangelism. Creating Customer Evangelists explains why many traditional loyalty programs fail and how organic word-of-mouth programs often create communities of influencers who accelerate a companys success.

 

Creating Customer Evangelists is the bible for any business hoping to convert good customers into exceptional ones who willingly spread the word.

Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts.

Ben McConnell and Jackie Huba, authors of Citizen Markters and Creating Customer Evangelists, popularized the term “customer evangelism.” The Seth Godin-edited New York Times bestseller The Big Moo featured them among 33 of the worlds smartest business thinkers. They live and work in Chicago.