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The Medici Effect: What Elephants and Epidemics Can Teach Us about Innovationby Frans Johansson
Synopses & Reviews
Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.
Frans Johanssons The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.
Book News Annotation:
With an international background and MBA from Harvard, a business consultant draws inspiration from Renaissance Italy's surge of creativity for his "Medici effect." Johansson contends that innovation is fueled by the intersection of disparate fields and cultures, and that intersectional ideas are accelerating due to increasing human migration, convergence of science and computer power. He offers example of Medici-type innovators, and tips for dealing with risk and generating new ideas. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Sharing vivid stories from the domains of business, science, art, and politics about "intersections"--the space in which established ideas clash and combine with insights to create new ideas--Johansson reveals how readers can turn ideas into path breaking innovations.
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