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Other titles in the Harvard Business Review series:
Harvard Business Review on Greening Your Business Profitably (Harvard Business Review)by Harvard Business Review
Synopses & Reviews
Protect the earth and your bottom line.
If you need the best practices and ideas for turning sustainability into competitive advantage--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
- Craft strategy to compete on green turf
- Redesign your business model, products, and processes to
achieve green goals
- Parlay your efforts into lower costs and higher revenues
- Capture more value from clean-tech investments
- Launch sustainability programs with impact
- Synchronize green initiatives by overhauling your supply chain
- Engage constructively with environmental activist groups
- Mitigate the risks of climate change
Book News Annotation:
This collection draws together 10 articles from Harvard Business Review that were published between 1999 and 2010 and written by business and environmental specialists mostly from the US. The articles focus on ways to "green" a company while making it profitable, specifically how sustainability can drive innovation; the green-product development process; a framework for the clean technology economy; how executives can use ideas from prior trends to gain competitive advantage in sustainability; the link between competitive advantage and corporate social responsibility; strategies for natural capitalism; rethinking the supply chain; measuring a firm's contributions to climate change; and how companies like Petrobras and Timberland dealt with sustainability issues. Annotation ©2011 Book News, Inc., Portland, OR (booknews.com)
About the Author
If you need the best practices and ideas for the business challenges you face--but don't have time to find them--Harvard Business Review paperbacks are for you. Each book is a collection of HBR's inspiring and useful perspectives on a specific topic, all in one place.
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