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Original Essays | September 17, 2014

Merritt Tierce: IMG Has My Husband Read It?



My first novel, Love Me Back, was published on September 16. Writing the book took seven years, and along the way three chapters were published in... Continue »
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    Love Me Back

    Merritt Tierce 9780385538077

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HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt) (HBR's 10 Must Reads)

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HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt) (HBR's 10 Must Reads) Cover

 

Synopses & Reviews

Publisher Comments:

NEW from the bestselling HBRs 10 Must Reads series.

Stop pushing products—and start cultivating relationships with the right customers.

If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. Weve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

• Figure out what business youre really in

• Create products that perform the jobs people need to get done

• Get a birds-eye view of your brands strengths and weaknesses

• Tap a market thats larger than China and India combined

• Deliver superior value to your B2B customers

• End the war between sales and marketing

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:

HBRs 10 Must Reads: The Essentials

HBRs 10 Must Reads on Communication

HBRs 10 Must Reads on Collaboration

HBRs 10 Must Reads on Innovation

HBRs 10 Must Reads on Leadership

HBRs 10 Must Reads on Making Smart Decisions

HBRs 10 Must Reads on Managing Yourself

HBRs 10 Must Reads on Teams

Synopsis:

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Leading global experts including Theodore Levitt and Clayton Christensen provide the insights and advice that you need to:

• Figure out what business youre really in

• Create products that perform the jobs people need to get done

• Get a birds-eye view of your brands strengths and weaknesses

• Tap a market thats larger than China and India combined

• Deliver superior value to your B2B customers

HBRs 10 Must Reads on Strategic Marketing—coming Spring 2013 along with these other new additions to the popular series:

HBRs 10 Must Reads on Communication

HBRs 10 Must Reads on Teams

HBRs 10 Must Reads on Making Smart Decisions

HBRs 10 Must Reads on Innovation

HBRs 10 Must Reads on Collaboration

Product Details

ISBN:
9781422189887
Author:
Harvard Business Review
Publisher:
Harvard Business Review Press
Subject:
Marketing - General
Subject:
Business management
Edition Description:
Trade Paper
Series:
HBR's 10 Must Reads
Publication Date:
20130402
Binding:
Electronic book text in proprietary or open standard format
Language:
English
Pages:
224
Dimensions:
8.25 x 5.5 in

Related Subjects

Business » General
Business » Human Resource Management
Business » Management
Business » Marketing
Business » Strategy
Business » Writing

HBR's 10 Must Reads on Strategic Marketing (with Featured Article "Marketing Myopia," by Theodore Levitt) (HBR's 10 Must Reads) New Trade Paper
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$24.95 In Stock
Product details 224 pages Harvard Business School Press - English 9781422189887 Reviews:
"Synopsis" by ,
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Leading global experts including Theodore Levitt and Clayton Christensen provide the insights and advice that you need to:

• Figure out what business youre really in

• Create products that perform the jobs people need to get done

• Get a birds-eye view of your brands strengths and weaknesses

• Tap a market thats larger than China and India combined

• Deliver superior value to your B2B customers

HBRs 10 Must Reads on Strategic Marketing—coming Spring 2013 along with these other new additions to the popular series:

HBRs 10 Must Reads on Communication

HBRs 10 Must Reads on Teams

HBRs 10 Must Reads on Making Smart Decisions

HBRs 10 Must Reads on Innovation

HBRs 10 Must Reads on Collaboration

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