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Original Essays | April 11, 2014

Paul Laudiero: IMG Shit Rough Draft



I was sitting in a British and Irish romantic drama class my last semester in college when the idea for Shit Rough Drafts hit me. I was working... Continue »
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How We Decide

How We Decide Cover

 

Synopses & Reviews

Publisher Comments:

Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason?and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking a stock, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think.Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer, and others, as well as the real-world experiences of a wide range of deciders?from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

Synopsis:

From the acclaimed author of "Proust Was a Neuroscientist" comes a fascinating look at the new science of decision-making. Lehrer explores two questions: How does the human mind make decisions? and How can those decisions be made better?

Product Details

ISBN:
9781423376477
Publisher:
Brilliance Audio
Subject:
General
Read by:
Colacci, David
Read:
Colacci, David
Author:
Lehrer, Jonah
Subject:
Decision Making & Problem Solving
Subject:
Cognitive Psychology
Subject:
Physiological Psychology
Subject:
Psychology-Cognitive Science
Edition Description:
Library
Publication Date:
20090231
Binding:
Compact Disc
Language:
English
Dimensions:
6.50x6.70x1.00 in. .57 lbs.
Media Run Time:
600

Related Subjects

Business » Strategy
Health and Self-Help » Psychology » Cognitive Science
Health and Self-Help » Psychology » General

How We Decide
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Product details pages Brilliance Audio - English 9781423376477 Reviews:
"Synopsis" by , From the acclaimed author of "Proust Was a Neuroscientist" comes a fascinating look at the new science of decision-making. Lehrer explores two questions: How does the human mind make decisions? and How can those decisions be made better?
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