Follow You, Follow Me: Why Social Networking Is Essential to Ministry

Ethical business: Subprime mortgage lendersA healthy meal: Stadium nachosWords of wisdom: Twitter We don t often associate social networking with good things. The conventional wisdom, as it were, is that Twitter, Facebook and the like are engaging and fun, maybe dangerous, and definitely a big, shallow waste of time.When it comes to faith, is there any value? Some point to horror stories ofillicit behavior simplified by the connections it creates. Others point to itseffectiveness as a tool for networking Christians with prayer chains andreferrals. But what is really going on here? By now we can acknowledge thatsocial networking is not going away. Maybe you have resisted all social networking, you consider tweeting afrivolous fad and your Facebook account is dusty. Maybe you post several timesa day. In either case, do you understand the power and depth of this newmedium in community building, spiritual formation, and yes, even evangelism?