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Other titles in the Human Factors and Ergonomics series:

Human Factors and Ergonomics #36: Cross-Cultural Design for It Products and Services


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Publisher Comments:

With the increase of globalization of business and industry, IT products and services are produced and marketed across geographical cultural boundaries without any consideration of culture. There is a high probability that IT products and services developed in one country may not be effectively used in another country, which may hinder market penetration and sales and use of IT products and services. This book provides comprehensive coverage of the psychological foundations of cross-cultural design. The text presents methodology for assessing similarities, differences, likes, dislikes, and difficulties with different information appliance products and information services.

Product Details

Rau, Pei-luen Patrick
CRC Press
Rau, Pei-Luen Patrick
Science Reference-Technology
Publication Date:

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Computers Reference » Social Aspects » Human and Computer Interaction
Reference » Science Reference » Technology
Science and Mathematics » Biology » General
Science and Mathematics » Mathematics » General

Human Factors and Ergonomics #36: Cross-Cultural Design for It Products and Services New Hardcover
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Product details pages CRC Press - English 9781439838730 Reviews:
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