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The Art of the Sale: Learning from the Masters about the Business of Life

by

The Art of the Sale: Learning from the Masters about the Business of Life Cover

 

Synopses & Reviews

Publisher Comments:

From the New York Times bestselling author of Ahead of the Curve, a revelatory look at the importance and cultural role of sales—an essential human attribute that underpins business, religion, romance, and more—and the traits that distinguish the best sales people.

Sales is the single largest function in business. Across the globe, in economies big and small, selling is the very engine of commerce and industry. In America, millions work in sales—more than in manufacturing, marketing, or even finance. Yet, when Philip Delves Broughton was studying at Harvard Business School, he couldn’t find a single course on sales. Indeed, very few schools teach this subject. The best-educated people of the business world are clueless about one of its most vital functions, and this ignorance has enormous consequences for the economy, and for all of us.

Delves Broughton draws on extensive research, intrepid reporting, and personal experience to show the essence of sales as it manifests itself from Moroccan souks to Tokyo side streets to Wall Street trading floors, and ultimately to the countless acts of selling we all engage in every day. Along the way, he uncovers fresh answers to perennial questions about the art and science of sales: why do Americans have such extreme views on the subject (from Dale Carnegie to “Death of a Salesman”)? Can a great salesman be made, or he is born? Does a salesman have to believe in his product? Is selling ever ethical? Does it have to be? What exactly makes a great salesman, and can it be quantified?

This isn’t another work about shortcuts, tips, or tricks, though it does offer a wealth of useful information on how the best salespeople make their craft an art. It’s a uniquely evidence-based investigation of the workings of a fascinating and undervalued endeavor.

About the Author

Philip Delves Broughton was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for The Daily Telegraph of London and led the Telegraph’s coverage of 9/11. He has twice been nominated for the British Press Awards. His work has also appeared in the Financial Times, The Wall Street Journal, the Times of London, and the Spectator. He received an MBA from Harvard Business School. Broughton’s New York Times bestseller, Ahead of a Curve, recounts his experience there.

Product Details

ISBN:
9781442347144
Author:
Broughton, Philip Delves
Publisher:
Simon & Schuster Audio
Author:
&
Author:
169
Author:
(P)2012 Simon
Author:
AMP
Author:
Delves Broughton, Philip
Author:
<
Author:
Schuster, Inc. All rights reserved.
Author:
TBA
Author:
>
Author:
2012 Philip Delves Broughton. All rights reserved.
Author:
br
Subject:
General Business & Economics
Subject:
Business - General
Subject:
Business, Sales
Copyright:
Edition Description:
Unabridged
Publication Date:
20120403
Binding:
COMPACT DISC
Language:
English
Dimensions:
5.75 x 5.06 in

Related Subjects

Audio Books » Business » Business and Finance
Audio Books » Nonfiction
Business » General
Business » Management
Business » Sales

The Art of the Sale: Learning from the Masters about the Business of Life New Compact Disc
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