UX for Lean Startups: Faster, Smarter User Experience Research and Design

Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, youll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something theyll truly love, and reduce the time it takes to get your product to market.

No prior experience in UX or design is necessary to get started. If youre an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.

• Determine whether people will buy your product before you build it
• Listen to your customers throughout the products lifecycle
• Understand why you should design a test before you design a product
• Get nine tools that are critical to designing your product
• Discern the difference between necessary features and nice-to-haves
• Learn how a Minimum Viable Product affects your UX decisions
• Use A/B testing in conjunction with good UX practices
• Speed up your product development process without sacrificing quality

Creating a great user experience doesnt have to be a lengthy or expensive process. This hands-on book shows you how to use Lean UX techniques to do it faster and smarter. Youll learn how to tighten the iteration loop, get more customer feedback, reduce the time it takes to get great products to market, and build something your customers will truly love.

User Experience expert Laura Klein gets you right to work with specific tips on how to make design and research quick, flexible, and measurable enough to work in a Lean environment. Rather than bog you down with a high-level discussion of Lean UX, UX for Lean Startups offers a series of standalone chapters that let you concentrate on those areas most important to your startup.

The advice Laura Klein provides in this book comes from more than 15 years of working with startups and building great user experiences.

Laura has spent 15 years as an engineer and designer. Her goal is to help lean startups learn more about their customers so that they can build better products faster. Her popular design blog, Users Know, teaches product owners exactly what they need to know to do just enough research and design.