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Lean Analytics: Use Data to Build a Better Startup Fasterby Alistair Croll
Synopses & Reviews
If youre involved with a startup, analytics help you find your way to the right product and market before the money runs out. But with a flood of information available, where do you start? This book shows you what to measure, how to analyze it, and how to report it, whether youre evaluating your business model, testing new features, enticing investors, or reporting progress to advisers.
Written by Alistair Croll (founder of Coradiant) and Ben Yoskovitz (co-founder of Year One Labs), Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Examples and case studies show entrepreneurs and intrapreneneurs (entrepreneurs inside larger organizations) how to identify and measure a startups single most important metric, and how to iterate until you get it right.
While the authors primarily cover technology startups, their lessons can be applied far beyond the Web. Even traditional businesses are embracing a lean, learn-first approach, as demonstrated by owners of a San Francisco deli that used a temporary "pop-up" method to optimize their menu and operations before launching a permanent restaurant.
Whether youre a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.
This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without.
About the Author
Alistair Croll has been an entrepreneur, author, and public speaker for nearly 20 years. Hes worked on a variety of topics, from web performance, to big data, to cloud computing, to startups in that time. Hes the founder of Coradiant, a web performance startup that raised $20M—then the largest series A in Canadian history—and went through several iterations before finding its product/market fit and being acquired by BMC in early 2011. Hes also an investor and partner in a number of startup accelerators, including Year One Labs, Rednod, and Founderfuel. He runs a number of tech conferences focused on cloud computing, big data, and Startups, as well as a variety of local events such as Bitnorth, Startupfest, and Ignite.
A sought-after speaker and author, Alistair has written several books on web performance and analytics, and spoken widely on such subjects. His “Lean Analytics for Startups” presentation at Le Web covers many of the concepts well deal with in the book, and has spoken to investors on several occasions about the impact of data-driven, lean startup approaches have on traditional investing.
Alistair is a frequent contributor to technology blogs including OReilly Radar, GigaOm, Informationweek, Human 2.0, Bitcurrent, and Solve For Interesting (http://www.solveforinteresting.com). s. Alistair co-authored Managing Bandwidth: Deploying QOS in Enterprise Applications (1999) from Prentice-Hall.
Ben Yoskovitz is a serial entrepreneur with 15+ years experience in web businesses. He started his first company in 1996 while completing university. In 2007 he co-founded Standout Jobs, a B2B software company in the recruitment space. The company raised $1.8M from venture and angel investors. In 2010 after exiting Standout Jobs, Ben co-founded Year One Labs, an early stage accelerator that provided funding and up to 1-year of hands-on mentorship to 5 startups. Year One Labs followed a Lean Startup program, making it the first accelerator to formalize such a structure. Three of five companies graduated from Year One Labs and went on to raise follow on financing. A great deal of Bens experience and thought leadership around Lean Startup and analytics emerged during this time.
Ben has been blogging since 2006. The “Instigator Blog” (http://instigatorblog.com) is recognized as one of the top blogs on startups and entrepreneurship. Ben is also an active mentor to numerous startups and other accelerator programs, including FounderFuel (a TechStars-like program in Montreal.) He regularly speaks at startup conferences and events, including the Michigan Lean Startup Conference, Internet Marketing Conference, etc.
Table of Contents
Praise for Lean AnalyticsForewordPrefaceStop Lying to YourselfChapter 1: Were All LiarsChapter 2: How to Keep ScoreChapter 3: Deciding What to Do with Your LifeChapter 4: Data-Driven Versus Data-InformedFinding the Right Metric for Right NowChapter 5: Analytics FrameworksChapter 6: The Discipline of One Metric That MattersChapter 7: What Business Are You In?Chapter 8: Model One: E-commerceChapter 9: Model Two: Software as a Service (SaaS)Chapter 10: Model Three: Free Mobile AppChapter 11: Model Four: Media SiteChapter 12: Model Five: User-Generated ContentChapter 13: Model Six: Two-Sided MarketplacesChapter 14: What Stage Are You At?Chapter 15: Stage One: EmpathyChapter 16: Stage Two: StickinessChapter 17: Stage Three: ViralityChapter 18: Stage Four: RevenueChapter 19: Stage Five: ScaleChapter 20: Model + Stage Drives the Metric You TrackLines in the SandChapter 21: Am I Good Enough?Chapter 22: E-commerce: Lines in the SandChapter 23: SaaS: Lines in the SandChapter 24: Free Mobile App: Lines in the SandChapter 25: Media Site: Lines in the SandChapter 26: User-Generated Content: Lines in the SandChapter 27: Two-Sided Marketplaces: Lines in the SandChapter 28: What to Do When You Dont Have a BaselinePutting Lean Analytics to WorkChapter 29: Selling into Enterprise MarketsChapter 30: Lean from Within: IntrapreneursChapter 31: Conclusion: Beyond StartupsReferences and Further ReadingAbout the AuthorsThe Lean Series
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