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Practical Genius: The Real Smarts You Need to Get Your Talents and Passions Working for Youby Gina A Rudan
Synopses & Reviews
An Inc. Magazine business book bestseller: “Positive, insightful, and generous, this book will go a long way in helping you realize that genius is a choice” (Seth Godin).
Most people consider genius to be a gift, a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. They see it as a quality—like creativity—that has a magical, exclusive, elusive connotation.
That is simply not true, says Gina Rudan. Every one of us has a capacity for genius, and tapping into that genius could change the game for you, your business, and every aspect of your life. In Practical Genius, Rudan offers a 5-step plan to access your own inner genius: Step 1: Identify your genius: What lights your fire? Step 2: Express your genius: What’s your story? Step 3: Surround yourself with genius: Who’s in your tribe? Step 4: Sustain your genius: How do you keep it going? Step 5: Market your genius: How will it help you succeed?
Each stage features exercises to guide you along the way, leaving you feeling accomplished and ready for the next stage. The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace.
WHATS YOUR GENIUS?
Forget what you think you know about genius. Its not a magical, elusive gift — a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. Everyones got genius, but its up to you to find it, put it to work, and watch it change your life. This book will show you how to:
IDENTIFY YOUR GENIUS
Where do your passions and your talents meet?
EXPRESS YOUR GENIUS
Whats your story, and how do you share it with others?
SURROUND YOUR SELF WITH GENIUS
Who do you need in your tribe?
SUSTAIN YOUR GENIUS
How do you feed and care for your genius?
MARKET YOUR GENIUS
Why are your contradictions actually your largest competitive advantage?
The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace.
About the Author
Gina Rudan is the founder and president of Genuine Insights, Inc., a contemporary professional development and training practice. Before launching her own firm, Rudan worked at Fortune 500 companies including Avon Products and PR Newswire. She is also the founder of TEDxMIA and lives in Silicon Valley with her husband and son. Visit her at PracticalGenius.com.
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