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The Big Thirst: The Secret Life and Turbulent Future of Water
Synopses & Reviews
The water coming out of your tap is four billion years old and might have been slurped by a Tyrannosaurus Rex. We will always have exactly as much water on Earth as we have ever had. Water cannot be destroyed, and it can always be made clean enough for drinking again. In fact, water can be made so clean that it actually becomes toxic.
As Charles Fishman brings vibrantly to life in this delightful narrative excursion, water runs our world in a host of awe-inspiring ways, which is both the promise and the peril of our unexplored connections to it. Taking listeners from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, and from a rice farm in the Australian outback to a glimpse into giant vats of soup at Campbell's largest factory, he reveals that our relationship to water is conflicted and irrational, neglected and mismanaged. Whether we will face a water scarcity crisis has little to do with water and everything to do with how we think about water—how we use it, connect with it, and understand it.
Portraying and explaining both the dangers—in 2008, Atlanta came just ninety days from running completely out of drinking water—and the opportunities, such as advances in rainwater harvesting and businesses that are making huge breakthroughs in water productivity, The Big Thirst will forever change the way we think about water, our crucial relationship to it, and the creativity we can bring to ensuring we always have plenty of it.
From the New York Times bestselling author of The Wal-Mart Effect comes a fascinating journey into the secret life of water, a book that upends everything we think we know about the most vital substance in our lives.
About the Author
Charles Fishman is a senior editor at ""Fast Company,"" In 2005 he was awarded the prestigious Gerald Loeb Award, the highest award in business journalism, and he had been a finalist for the Loeb in three of the last four years.
In 2004 his story about Wal-Mart was given the New York Press Club's award for the best magazine story about business. He has appeared regularly on NPR, CNN, and Fox News.
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