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This title in other editions

Soft Soil, Black Grapes: The Birth of Italian Winemaking in California

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Soft Soil, Black Grapes: The Birth of Italian Winemaking in California Cover

 

Synopses & Reviews

Publisher Comments:

Winner of the 2013 New York Book Show Award in Scholarly/Professional Book Design
 
From Ernest and Julio Gallo to Francis Ford Coppola, Italians have shaped the history of California wine. More than any other group, Italian immigrants and their families have made California viticulture one of Americas most distinctive and vibrant achievements, from boutique vineyards in the Sonoma hills to the massive industrial wineries of the Central Valley. But how did a small group of nineteenth-century immigrants plant the roots that flourished into a world-class industry? Was there something particularly “Italian” in their success?
 
In this fresh, fascinating account of the ethnic origins of California wine, Simone Cinotto rewrites a century-old triumphalist story. He demonstrates that these Italian visionaries were not skilled winemakers transplanting an immemorial agricultural tradition, even if California did resemble the rolling Italian countryside of their native Piedmont. Instead, Cinotto argues that it was the wine-makers access to “social capital,” or the ethnic and familial ties that bound them to their rich wine-growing heritage, and not financial leverage or direct enological experience, that enabled them to develop such a successful and influential wine business. Focusing on some of the most important names in wine history—particularly Pietro Carlo Rossi, Secondo Guasti, and the Gallos—he chronicles a story driven by ambition and creativity but realized in a complicated tangle of immigrant entrepreneurship, class struggle, racial inequality, and a new world of consumer culture.
 
Skillfully blending regional, social, and immigration history, Soft Soil, Black Grapes takes us on an original journey into the cultural construction of ethnic economies and markets, the social dynamics of American race, and the fully transnational history of American wine.

About the Author

Simone Cinotto teaches History at the University of Gastronomic Sciences in Pollenzo, Italy. He also taught at NYU as “Tiro a Segno” Visiting Professor in Italian American Studies.

Table of Contents

Introduction

Product Details

ISBN:
9781479832361
Author:
Cinotto, Simone
Publisher:
New York University Press
Subject:
Italy
Subject:
Cooking and Food-Wines of the World
Edition Description:
Trade paper
Publication Date:
20140531
Binding:
TRADE PAPER
Language:
English
Pages:
280

Related Subjects

Cooking and Food » Beverages » Bartending and Liquor
Cooking and Food » Beverages » Wine » General
Cooking and Food » Beverages » Wine » Wines of the World
Cooking and Food » Beverages » Wines and Beer
Cooking and Food » Reference and Etiquette » Historical Food and Cooking
History and Social Science » World History » General
Religion » Comparative Religion » General

Soft Soil, Black Grapes: The Birth of Italian Winemaking in California New Trade Paper
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