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This title in other editions

Made You Look: How Advertising Works and Why You Should Know

by

Made You Look: How Advertising Works and Why You Should Know Cover

 

Synopses & Reviews

Publisher Comments:

An exploration of advertising including it's history, how it works and why, written with the intent of empowering young consumers and helping them decode the messages.

Synopsis:

Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features: Dynamically written by an experienced media authorityConcrete examples drawn from familiar, contemporary adsThought-provoking tips and easy-to-do activities encourage critical thinking

Synopsis:

Explains how ads are created and how they work.

Table of Contents

Ad power — You're it! you're the bull's-eye — Now, a newer, happier you! Advertising in disguise — Can they do that?! — Kid Power.

Product Details

ISBN:
9781550378146
Author:
Clark, Warren
Publisher:
Annick Press
Illustrator:
Clark, Warren
Location:
Toronto
Subject:
Social Science - General
Subject:
Children's 9-12 - Sociology
Subject:
Advertising
Subject:
Business & Economics
Subject:
Advertising -- Juvenile literature.
Subject:
Social Studies - General
Subject:
Social Science : General
Subject:
Children s-People and Cultures
Copyright:
Edition Description:
Includes bibliographical references and index.
Series Volume:
v. 5
Publication Date:
20030931
Binding:
TRADE PAPER
Language:
English
Illustrations:
YES
Pages:
115
Dimensions:
900x800
Age Level:
09-12

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Related Subjects

Business » Marketing
Children's » Money
Children's » Nonfiction » World Cultures
Children's » People and Cultures
Young Adult » Nonfiction » Living

Made You Look: How Advertising Works and Why You Should Know Used Trade Paper
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$9.95 In Stock
Product details 115 pages Annick Press - English 9781550378146 Reviews:
"Synopsis" by , Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who

Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.

Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers, Made You Look is any child's ultimate guide to the advertising universe.

Key Features: Dynamically written by an experienced media authorityConcrete examples drawn from familiar, contemporary adsThought-provoking tips and easy-to-do activities encourage critical thinking

"Synopsis" by , Explains how ads are created and how they work.
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