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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Visionby Thom Hartmann
Synopses & Reviews
Book News Annotation:
This is a paperbound reprint of a 2007 book. Hartmann, host of the Air America radio program, examines the art, science, and technology of effective, persuasive communication. Noting that millions of working Americans have succumbed to the subtle and mostly subconscious elements of the political Right's message, he offers guidance for progressives who want to master those same techniques and refute the conservative message--and explains that political persuasion is as much about how the brain processes information as it is about ideology. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
According to Air America radio host Hartmann, the apologists of the Right have become masters of the subtle and subconscious aspects of political communication. Conservatives didn't intuit the path to persuasive messaging and, as Hartmann shows, there is no reason why progressives can't learn them too.
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