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Managing Intellectual Assets in the Digital Ageby Jeffrey H. Matsuura
Synopses & Reviews
Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.
Book News Annotation:
Placing an emphasis on computer technology and information, Matsuura (law and technology, U. of Dayton School of Law) covers issues of intellectual property law as they relate to the management of intellectual assets. The work is not meant to provide specific legal advice, it is instead meant as an overview of the management issues that arise from the general structures of copyright, patent, and trademark law. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com)
Written for technology professionals and business managers/owners, this is an overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets. It has a special emphasis on computer software, Internet content, and digital media.
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