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Original Essays | April 30, 2013
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How to Start and Run a Commercial Art Galleryby Edward Winkleman
Synopses & ReviewsPublisher Comments:Aspiring and new art gallery owners can now find everything they need to plan and operate a successful art gallery in this comprehensive volume. Edward Winkleman draws on his years of experience to explain step by step how to start your new venture. Chapters detail how to:
write a business plan — find start-up capital — find your ideal locale — renovate the space — manage cash flow — promote and grow your new business — attract and retain artists and clients — hire and manage staff — represent your artists How to Start and Run a Commercial Art Gallery also includes sample forms, helpful tips from veteran collectors, a large section on art fairs, and a directory of art dealers associations. Book News Annotation:Winkleman, a Chelsea art gallery owner and director, notes that finding space for a commercial art gallery and putting art on its walls is easy. Staying in business, he adds, is not. The author offers generic but practical advice for opening a gallery — and staying in business. The author discusses a number of issues, including: program definition and branding issues, business models and customary practices, primary and secondary markets, location and build-out issues, staffing and management, finding professional assistance, where to find and how to keep collectors, and more. Annotation ©2009 Book News, Inc., Portland, OR (booknews.com)
About the AuthorEdward Winkleman began his career in the art world with a series of guerilla-style exhibitions organized in New York and London under the name 'hit & run'. In 2001 he co-founded Plus Ultra Gallery in the Williamsburg district of Brooklyn, New York. He was a founding member and the first president of the Williamsburg Gallery Association and an early member of the New Art Dealers Alliance. Moving into Manhattan's gallery district in Chelsea in 2006, he changed the name of the gallery to Winkleman Gallery. The gallery's exhibitions have been reviewed in the New York Times, Artforum, Art in America, Flash Art, the New Yorker, TimeOut New York, and Art on Paper, among others. Winkleman has participated in art fairs such as ARCO, Art Chicago, Pulse, Year 06, Aqua, and NADA. He is the author of an eponymous blog about the art world and politics and a contributing editor to the international blog Art World Salon. He lives in New York City.
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