25 Women to Read Before You Die
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Visit our stores


    Recently Viewed clear list


    Original Essays | August 24, 2015

    Ellen Urbani: IMG Like Every Other Survivor



    I have an uncommon penchant for aligning myself with disaster and death. Tornadoes and wildfires and armed guerrillas have chased me. Riptides... Continue »
    1. $11.17 Sale Trade Paper add to wish list

      Landfall

      Ellen Urbani 9780988265776

    spacer
Qualifying orders ship free.
$24.95
New Hardcover
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside Sociology- General
14 Local Warehouse Politics- General

Understanding Media: The Extensions of Man: Critical Edition

by

Understanding Media: The Extensions of Man: Critical Edition Cover

 

Synopses & Reviews

Publisher Comments:

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke reflection.

In the 1960s McLuhan's theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village.

This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhan's published works.

Synopsis:

In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke re

Synopsis:

A new, beautifully packaged, critical edition of 'one of the half-dozen seminal works of twentieth century thought'.

Product Details

ISBN:
9781584230731
Editor:
Gordon, W. Terrence
Introduction:
Meggs, Philip B.
Introduction by:
Meggs, Philip B.
Introduction:
Meggs, Philip B.
Editor:
Gordon, W. Terrence
Author:
McLuhan, Marshall
Publisher:
Gingko Press
Location:
Corte Madera, CA
Subject:
General
Subject:
Mass media
Subject:
Mass Media - General
Subject:
Media Studies
Subject:
Politics - General
Edition Number:
Critical ed.
Edition Description:
Critical
Series Volume:
GTR-550
Publication Date:
20031131
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
500
Dimensions:
6.98x6.04x1.72 in. 1.54 lbs.

Other books you might like

  1. The Organization Man: The Book That... Used Trade Paper $20.00
  2. 7 Greeks: Archilochos, Sappho,... Used Trade Paper $11.50
  3. Coming to America (Second Edition):... Used Trade Paper $10.00
  4. Computer & the Information Revolution Used Trade Paper $2.75
  5. Programmers at Work Used Book Club Paperback $19.95
  6. Dialogue (Write Great Fiction Series) Used Trade Paper $7.50

Related Subjects

History and Social Science » Journalism » General
History and Social Science » Politics » General
History and Social Science » Sociology » General
History and Social Science » Sociology » Media

Understanding Media: The Extensions of Man: Critical Edition New Hardcover
0 stars - 0 reviews
$24.95 In Stock
Product details 500 pages Gingko Press - English 9781584230731 Reviews:
"Synopsis" by , In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message. When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke re
"Synopsis" by , A new, beautifully packaged, critical edition of 'one of the half-dozen seminal works of twentieth century thought'.
spacer
spacer
  • back to top

FOLLOW US ON...

       
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.