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Whatever You Think, Think the Opposite

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Whatever You Think, Think the Opposite Cover

 

Synopses & Reviews

Publisher Comments:

Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to "It's Not How Good You Are, It's How good You Want to Be" reveals the surprising power of bad decisions.

Review:

"Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as 'author of world's bestselling book,' ably demonstrating one nugget of wisdom to be found in his latest: 'Great people have great egos; maybe that's what makes them great.' Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned 'Take my advice with a grain of salt,' or 'Triumph for an advertising copywriter may be disaster for an accountant.' Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf." Publishers Weekly (Copyright Reed Business Information, Inc.)

Product Details

ISBN:
9781591841210
Author:
Arden, Paul
Publisher:
Portfolio
Subject:
Decision Making & Problem Solving
Subject:
Success in business
Subject:
Risk-taking (Psychology)
Subject:
Personal Growth - Success
Subject:
Business Life - General
Subject:
Systems & Planning
Subject:
BUSINESS STRATEGY
Edition Description:
Trade paper
Publication Date:
20060331
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Illustrations:
Color art throughout
Pages:
144
Dimensions:
6.96x4.84x.53 in. .41 lbs.
Age Level:
from 18

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Related Subjects

Business » Business Plans
Business » Personal Skills
Business » Strategy
Health and Self-Help » Self-Help » General

Whatever You Think, Think the Opposite New Trade Paper
0 stars - 0 reviews
$15.00 In Stock
Product details 144 pages Portfolio - English 9781591841210 Reviews:
"Publishers Weekly Review" by , "Referring to his first book, It's Not How Good You Are, It's How Good You Want to Be, Arden describes himself as 'author of world's bestselling book,' ably demonstrating one nugget of wisdom to be found in his latest: 'Great people have great egos; maybe that's what makes them great.' Otherwise, the book suggests that Arden is less a great person (or a great author) than a great former creative director at advertising powerhouse Saatchi and Saatchi. In the restrictive, often repetitive genre of management by aphorism, Arden is an original: master of the snappy maxim and eye-catching graphic, Arden advocates unconventional thinking, skipping college, taking risks, being outrageous and failing dramatically. Missing is a page in this book emblazoned 'Take my advice with a grain of salt,' or 'Triumph for an advertising copywriter may be disaster for an accountant.' Nevertheless, Mr. Arden's books are a pleasure to peruse. His writing is spare, clever, brisk and pointed. Illustrations are clean and witty. Think you whatever, this book is a natty little addition to the business bookshelf." Publishers Weekly (Copyright Reed Business Information, Inc.)
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