The Fictioning Horror Sale
 
 

Recently Viewed clear list


Original Essays | September 4, 2014

Edward E. Baptist: IMG The Two Bodies of The Half Has Never Been Told: Slavery and the Making of American Capitalism



My new book, The Half Has Never Been Told: Slavery and the Making of American Capitalism, is the story of two bodies. The first body was the new... Continue »
  1. $24.50 Sale Hardcover add to wish list

spacer
Qualifying orders ship free.
$16.00
New Trade Paper
Ships in 1 to 3 days
Add to Wishlist
Qty Store Section
1 Burnside - Bldg. 2 History of Science- Computers
25 Local Warehouse Business- Marketing
13 Remote Warehouse Business- Management

More copies of this ISBN

Insanely Simple: The Obsession That Drives Apple's Success

by

Insanely Simple: The Obsession That Drives Apple's Success Cover

 

Synopses & Reviews

Publisher Comments:

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.

It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.

In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:

• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.

• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.

• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.

• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.

• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.

Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

Synopsis:

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
 
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
 
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
 
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

About the Author

KEN SEGALL worked closely with Steve Jobs as ad agency creative director for NeXT and apple. He was a member of the team that created apple’s legendary “Think Different” campaign, and he’s responsible for that little “i” that’s a part of apple’s most popular products. Segall has also served as agency creative director for IBM, Intel, Dell, and BMW.

Product Details

ISBN:
9781591846215
Author:
Segall, Ken
Publisher:
Portfolio
Subject:
General Business & Economics
Subject:
Management
Subject:
Business;Marketing
Edition Description:
Paperback / softback
Publication Date:
20130431
Binding:
TRADE PAPER
Grade Level:
from 12
Language:
English
Pages:
256
Dimensions:
8.44 x 5.59 x 0.7 in 0.48 lb
Age Level:
from 18

Related Subjects

Business » Business Profiles
Business » General
Business » History and Biographies
Business » Marketing
Business » Writing
Featured Titles » History and Social Science
Science and Mathematics » History of Science » Computers

Insanely Simple: The Obsession That Drives Apple's Success New Trade Paper
0 stars - 0 reviews
$16.00 In Stock
Product details 256 pages Portfolio - English 9781591846215 Reviews:
"Synopsis" by ,
Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012.
 
As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac.
 
This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.
 
Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.
spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.