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New Trade Paper
Available November 05, 2013
This title in other editions
On the Map: A Mind-Expanding Exploration of the Way the World Looksby Simon Garfield
Synopses & Reviews
Cartography enthusiasts rejoice: the bestselling author of the Just My Type reveals the fascinating relationship between man and map.
Simon Garfields Just My Type illuminated the world of fonts and made everyone take a stand on Comic Sans and care about kerning. Now Garfield takes on a subject even dearer to our fanatical human hearts: maps.
Imagine a world without maps. How would we travel? Could we own land? What would men and women argue about in cars? Scientists have even suggested that mapping—not language—is what elevated our prehistoric ancestors from ape-dom. Follow the history of maps from the early explorers maps and the awe-inspiring medieval Mappa Mundi to Google Maps and the satellite renderings on our smartphones, Garfield explores the unique way that maps relate and realign our history—and reflect the best and worst of what makes us human.
Featuring a foreword by Dava Sobel and packed with fascinating tales of cartographic intrigue, outsize personalities, and amusing pocket maps” on an array of subjects from how to fold a map to the strangest maps on the Internet, On the Map is a rich historical tapestry infused with Garfields signature narrative flair. Map-obsessives and everyone who loved Just My Type will be lining up to join Garfield on his audacious journey through time and around the globe.
A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you?
Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)?
Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
About the Author
Simon Garfield is the author of twelve acclaimed books of nonfiction. He lives in London and St. Ives, Cornwall, and currently has a soft spot for Requiem Fine Roman and HT Gelateria.
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