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Design Matters: Logos 01: An Essential Primer for Today's Competitive Market

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Design Matters: Logos 01: An Essential Primer for Today's Competitive Market Cover

 

Synopses & Reviews

Publisher Comments:

The nuts and bolts of effective logo design.

The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart.

This book focuses on creating logos, while others in the series dissect brochures, packaging, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

About the Author

Capsule specializes in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community.

Check out their website at www.capsule.us

Product Details

ISBN:
9781592533411
Author:
Capsule
Publisher:
Rockport Publishers
Author:
Taute, Michelle
Author:
Keller, Maura
Subject:
Design
Subject:
Design - General
Subject:
Commercial - General
Subject:
Logos (Symbols)
Subject:
Graphic Arts - General
Subject:
Graphic Arts - Commercial & Corporate
Subject:
General
Subject:
Logos (Symbols) -- Design.
Subject:
General-General
Edition Description:
Paper Text
Series:
Design Matters
Publication Date:
20070631
Binding:
TRADE PAPER
Grade Level:
General/trade
Language:
English
Illustrations:
220 illustrations.
Pages:
192
Dimensions:
10 x 8 in

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Related Subjects

Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Logos and Symbols
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General

Design Matters: Logos 01: An Essential Primer for Today's Competitive Market New Trade Paper
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