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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decision

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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decision Cover

 

Synopses & Reviews

Publisher Comments:

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

About the Author

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute.

Product Details

ISBN:
9781592535873
Subtitle:
125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Author:
Lidwell, William
Author:
Holden, Kritina
Author:
Butler, Jill
Publisher:
Rockport Publishers
Subject:
Design - General
Subject:
Graphic Arts - Commercial & Corporate
Subject:
Reference
Subject:
General-General
Subject:
UPOD
Subject:
golden ratio
Subject:
core design
Copyright:
Edition Description:
Second Edition, Revised and Updated
Publication Date:
20100101
Binding:
Paperback
Grade Level:
General/trade
Language:
English
Illustrations:
400
Pages:
272
Dimensions:
10.25 x 8.75 x 0.75 in 2 lb

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Related Subjects

Arts and Entertainment » Art » Design
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design
Computers and Internet » Desktop Publishing » General
Engineering » Engineering » General Engineering
Science and Mathematics » Featured Titles in Tech » Computers

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