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Original Essays | September 30, 2014

Benjamin Parzybok: IMG A Brief History of Video Games Played by Mayors, Presidents, and Emperors



Brandon Bartlett, the fictional mayor of Portland in my novel Sherwood Nation, is addicted to playing video games. In a city he's all but lost... Continue »
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    Sherwood Nation

    Benjamin Parzybok 9781618730862

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1 Burnside Art- Logos and Symbols

Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design

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Recycling & Redesigning Logos: A Designer's Guide to Refreshing & Rethinking Design Cover

 

Synopses & Reviews

Publisher Comments:

Redesigns are part of every designer’s repertoire, but sometimes getting inspired or motivated to redesign an existing logo can be challenging and cumbersome. The goal of maintaining equity by using existing elements in new ways and combining them with new elements is akin to the task of “recycling” In other words – how do designers improve and recreate identities without throwing out the usable stuff that is makes up the existing brand? Recycling and Redesigning Logos demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary and demonstrate how to reuse, reformat and build on the ingredients, materials and essence that is already there.

About the Author

Michael Hodgson is the principal and creative director of Ph.D, a Santa Monica-based design firm whose work is executed across a wide range of mediums including environmental graphic design, books, web, print, motion graphics, and as Visual Personalities, Ph.D’s patent-pending blend of branding, logo, and identity.

Product Details

ISBN:
9781592536115
Subtitle:
A Designer's Guide to Refreshing and Rethinking Design
Author:
Hodgson, Michael
Publisher:
Rockport Publishers
Subject:
Graphic Arts - Branding & LOGO Design
Subject:
Logos (Symbols) -- Design.
Subject:
General-General
Edition Description:
Paperback
Publication Date:
20100901
Binding:
Paperback
Language:
English
Illustrations:
250
Pages:
192
Dimensions:
10.24x8.18x.70 in. 1.55 lbs.

Related Subjects

Arts and Entertainment » Art » Logos and Symbols
Arts and Entertainment » Art » Style and Design
Science and Mathematics » Agriculture » Animal Husbandry

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