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The Man Who Lied to His Laptop: What Machines Teach Us about Human Relationshipsby Clifford Nass
Synopses & Reviews
Lying to a laptop so we don't hurt its feelings; yelling at a GPS in frustration; feeling flattered by random praise from a computer-people act strangely around artificial intelligence.
Stranger still that how we act around computers is so similar to how we act towards other people, and that we can learn a lot about human interaction from how we respond to computers.
Pioneering researcher Clifford Nass has done numerous experiments centered around human/computer interaction that not only expose the similarities between how we act towards technology and how we act toward people, but illuminate the surprising nature of person-to-person interactions.
Nass has been able to show that, from flattery to empathy to loyalty, many aspects of human behavior and emotion are identical whether we're dealing with computers or people. Based on his findings, Nass has developed rules for successful relationships in any area of life. For instance:
The way we treat computers has deep ramifications for everything from praise and criticism to credibility to team-building. Nass is pushing into the next frontier of behavioral science.
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