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Original Essays | September 15, 2014

Lois Leveen: IMG Forsooth Me Not: Shakespeare, Juliet, Her Nurse, and a Novel



There's this writer, William Shakespeare. Perhaps you've heard of him. He wrote this play, Romeo and Juliet. Maybe you've heard of it as well. It's... Continue »
  1. $18.19 Sale Hardcover add to wish list

    Juliet's Nurse

    Lois Leveen 9781476757445

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Cover

 

Synopses & Reviews

Publisher Comments:

There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.

About the Author

Chris Brogan is cofounder of PodCamp, a popular new media conference series focused on the use of social media to build business and personal relationships. He is a widely read blogger on the subject of social media. Find him at chrisbrogan.com and on Twitter at twitter.com/chrisbrogan.

Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at juliensmith.com and on Twitter at twitter.com/julien

Product Details

ISBN:
9781596595231
Subtitle:
Using the Web to Build Influence, Improve Reputation, and Earn Trust
Author:
Brogan, Chris
Read:
Authors
Author:
Authors
Author:
Smith, Julien
Publisher:
Your Coach In A Box
Subject:
Personal Growth - General
Subject:
General
Subject:
Strategic planning
Subject:
business, business plans
Edition Description:
Revised, Update
Publication Date:
20101130
Binding:
CD-audio
Language:
English
Dimensions:
5.25 x 5.75 x 0.75 in 0.43 lb

Related Subjects

» Business » Business Plans
» Business » General
» Business » Writing
» Computers and Internet » Internet » Web » Social Networking

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust New Compact Disc
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