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- Local Warehouse Business- Marketing

Buying in: The Secret Dialogue Between What We Buy and Who We Are

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Buying in: The Secret Dialogue Between What We Buy and Who We Are Cover

 

Synopses & Reviews

Synopsis:

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.

Product Details

ISBN:
9781602834309
Author:
Walker, Rob
Publisher:
BBC Audiobooks
Narrated by:
Fass, Robert
Narrated:
Fass, Robert
Subject:
Non-Classifiable
Subject:
Marketing - General
Subject:
Consumer Behavior - General
Subject:
Business;Marketing
Publication Date:
20080631
Binding:
Compact Disc
Language:
English
Dimensions:
5.98x5.16x.86 in. .53 lbs.
Media Run Time:
562

Related Subjects

Business » General
Business » Management
Business » Marketing

Buying in: The Secret Dialogue Between What We Buy and Who We Are New Compact Disc
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Product details pages BBC Audiobooks - English 9781602834309 Reviews:
"Synopsis" by , Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and use brands to craft and express their political, cultural, and even artistic identities. Combine this with marketers' new ability to blur the line between advertising, entertainment, and public space, and you have dramatically altered the relationship between consumer and consumed.
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