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Fizz: How Soda Shook Up the Worldby Tristan Donovan
Synopses & Reviews
We tend to think of cities as a realm apart, somehow separate from nature, but nothing could be further from the truth. In Feral Cities Tristan Donovan digs below the urban gloss to uncover the wildlife that we share our streets and homes with. Along the way readers will meet the wall-eating snails that are invading Miami, the wild boars that roam Berlin, and the monkey gangs of Cape Town. From carpet-hungry bugs to coyotes hanging out in sandwich shops, Feral Cities takes readers on a journey through streets that are far more alive than we often realize, shows how the animals are adjusting to urban living, and investigates how human attitudes and culture influence wildlife issues in urban areas.
"In his fascinating history of carbonated drinks, Donovan (Replay: The History of Video Games) reveals that fizz is about a lot more than just bubbles. The soda of today started out as a far different beverage — Hippocrates looked to mineral waters as a cure-all for ailments, aging, and even as a way to bless marriages. But it was not until the first soda fountain in the early 1800s that an industry was born. Carbonated waters that had largely been enjoyed at spas by only the wealthiest could now be a daily pleasure for everyone. When Coca-Cola came on the scene in the late 19th century — with its first ad touting the confection as 'Refreshing! Exhilarating!' — it was the start of the company's attempt at global domination. Donovan details the brand's ascension as it fought off the temperance movement, lawsuits, and competitors like Pepsi (which went through nearly three bankruptcies in its early years only to become a powerhouse in its own right thanks to the Pepsi Challenge and a famous Michael Jackson commercial) and anti-colas like 7 Up and Mountain Dew. Coke helped shape the modern corporate model with some of the earliest instances of franchises, became the exclusive beverage of the U.S. military during WWII, and ended up, along with Pepsi, in space aboard the Challenger. Soda has certainly taken hits recently with a growing obesity epidemic and city restrictions, but it seems destined to hit the sweet spot indefinitely." Publishers Weekly Copyright PWxyz, LLC. All rights reserved.
This social, cultural, and culinary history charts soda's remarkable, world-changing journey from awe-inspiring natural mystery to ubiquity. Off-the-wall and offbeat stories abound, including how quack medicine peddlers spawned some of the world's biggest brands, how fizzy pop cashed in on Prohibition, how soda helped presidents reach the White House, and even how Pepsi influenced Apple's marketing of the iPod. This history of carbonated drinks follows a seemingly simple everyday refreshment as it zinged and pinged over society's taste buds and, in doing so, changed the world.
About the Author
Tristan Donovan is the author of Fizz: How Soda Shook Up the World and Replay: The History of Video Games. His journalism has appeared in the Times, the Guardian, the Daily Telegraph, Stuff, Eurogamer, the Big Issue, Community Care, and many other publications.
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Cooking and Food » Beverages » Juicing and Non Alcoholic Beverages