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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business

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Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business Cover

 

Synopses & Reviews

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Beat Your Competition - Increase Sales - Get More Customers in 90 Days 

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with quick and easy solutions for creating a successful marketing plan.

In todays technology-driven marketplace, every small business owner is looking for an effective marketing plan to increase online visibility and ultimately grow their business. Many have already taken the basic steps in launching a website, creating a Facebook page, and maybe even hiring a so-called SEO expert, but now find themselves dismayed by the lack of results. In Stand Out, online marketing expert and Geek-Free Marketing founder Aaron Fletcher shows every small business owner—no matter their skills or budget—how to create a simple, proven, and easy-to-follow road map to increase online visibility, bring more traffic to their sites, generate more leads, increase profit, and grow!

Stand Out includes clear, step-by step instructions opn how to:

1. Build a solid marketing foundation using the 5 Ms of Marketing (Mindset, Market, Message, Media, and Metrics) and the basic Online Marketing Funnel

2. Launch a simple but powerful website that creates an ideal user experience

3. Complete a “Google 101” crash course on understanding search engines (SEO), optimizing your website, and increasing your online visibility

4. Create compelling content that speaks directly to your clients needs

5. Become a “digital citizen,” with tools to help you connect with your audience wherever they hang out online

About the Author

Pleasant Hill, CA

Table of Contents

Introduction

Part 1: Establish a Solid Marketing Foundation

Chapter One: Use the 5 M's of Marketing to Build a Solid Foundation

Chapter Two: Understanding The Basic Online Marketing Funnel

Chapter Three: Google 101: How Search Engines Work

Part 2: Launch a Simple Website that Google and People Will Love

Chapter Four: Launch a Basic Site That's Poised For Customization

Chapter Five: Reach More Visitors With Small Business SEO Basics

Chapter Six: Design an Engaging Site That Builds Trust With Your Audience

Chapter Seven: Generate More Leads Using Website Conversion Units

Chapter Eight: Use Google Analytics to Measure the Online Marketing Funnel

Part 3: Publish Killer Content That Your Customers Crave

Chapter Nine: Beat Your Competition With a Content Roadmap

Chapter Ten: Connect With Your Audience Using Small Business Blogging Basics

Chapter Eleven: Be Seen and Heard With Online Video and Podcasts

Part 4: Spread the Word and Increase Your Online Visibility and Traffic

Chapter Twelve: Reach Your Target Audience Across The Web

Chapter Thirteen: Join The Discussion on Social Media Sites

Chapter Fourteen: Reach More Customers Using  PPC Basics

APPENDIX: The Road Ahead: Tools for Small Business Marketers

Next Steps for Small Business Marketers

Throw Away Your Newspaper and Become a Digital Citizen!

10 Books Every Small Business Owner Should Read

Product Details

ISBN:
9781618580726
Subtitle:
A Simple and Effective Online Marketing Plan for Your Small Business
Author:
Fletcher, Aaron N.
Author:
Fletcher, Aaron N
Publisher:
Turner
Subject:
General Business & Economics
Subject:
Business - General
Subject:
business, small business, marketing, online marketing, entrepreneur, online, web site, social media, SEO, Google
Subject:
business, small business, marketing, online marketing, entrepreneur, online, website, social media, SEO, Google, small business owner, Google Analytics, search engine optimization, search engine, PPC, WordPress, AdWords, CMS, 5M s of Marketing, branding,
Subject:
business, small business, marketing, online marketing, entrepreneur, online, website, social media, SEO, Google, small business owner, Google Analytics, search engine optimization, search engine, PPC, WordPress, AdWords, CMS, 5M s of Marketing, branding,
Copyright:
Edition Description:
Print PDF
Publication Date:
20130702
Binding:
Paperback
Language:
English
Pages:
336
Dimensions:
9 x 6 in

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Related Subjects

Business » Advertising
Business » General
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Business » Marketing
Business » Small Businesses » General
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