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American Modernism: Graphic Design 1920 to 1960

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American Modernism: Graphic Design 1920 to 1960 Cover

 

Synopses & Reviews

Publisher Comments:

This is the first comprehensive survey of Modernist graphic design as it emerged in America in the period from 1920 and 1960 in various media—advertising, information design, brand identity, magazine design, book design, and posters. It examines the great works which by mid-century had defined American graphic design.

The book begins with a section devoted to the emergence of Modernism and its major historical influence, such as European avant-garde movements, popular culture, educational innovations such as the Bauhaus School, architecture, industrial design, and photography. The heart of the book includes the key works of mid-century Modernism as it matured into a fully-formed American style, bringing together such great names as Alexey Brodovitch, Lester Beall, Paul Rand, Saul Bass, Will Burtin, and Alvin Lustig. The final section looks at the impact of and reactions to this new movement as graphic design in America matured in the 1960s and beyond.

About the Author

R. Roger Remington is Professor of Graphic Design at Rochester Institute of Technology, New York. His previous books include Nine Pioneers in American Graphic Design and Lester Beall: Trailblazer of American Graphic Design.

Product Details

ISBN:
9781780670980
Author:
Remington, R Roger
Publisher:
Laurence King
Author:
Remington, R. Roger
Subject:
Art - General
Publication Date:
20130331
Binding:
TRADE PAPER
Language:
English
Pages:
192
Dimensions:
9 x 7 x 0.75 in 1.36 lb

Related Subjects

Arts and Entertainment » Architecture » General
Arts and Entertainment » Architecture » Modern
Arts and Entertainment » Architecture » Theory
Arts and Entertainment » Art » Style and Design
Arts and Entertainment » Sale Books

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