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This title in other editions

Secret Formulas Wizard of Ads

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Secret Formulas Wizard of Ads Cover

 

Synopses & Reviews

Publisher Comments:

People love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.

Synopsis:

Weeks after The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires was published it was in a third printing with 60,000 in print and on several bestseller lists. Raves poured in. CNBC and CNNfn asked the author to comment on small business. People loved this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing, and success.

Now, the Wizard offers nuts and bolts guidance for putting those principles into action — and by popular demand, more stories that inform and inspire. Here's a sample of the practical applications:
-- How to write compelling ad copy
-- How to tap the power of echoic retention to create messages that last
-- How a small business should plan for the future
-- How to price your products and services

Product Details

ISBN:
9781885167408
Author:
Williams, Roy H.
Author:
Howard, Pierce J.
Publisher:
Bard Press
Location:
Austin, Tex. :
Subject:
Neuropsychology
Subject:
Advertising & Promotion
Subject:
Advertising
Subject:
Brain
Subject:
Business-Advertising
Edition Number:
2nd ed.
Edition Description:
Includes bibliographical references and index.
Series Volume:
23
Publication Date:
19990831
Binding:
Hardcover
Language:
English
Illustrations:
Yes
Pages:
224
Dimensions:
10.31x7.32x1.06 in. 1.45 lbs.

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Related Subjects

Business » Advertising

Secret Formulas Wizard of Ads New Hardcover
0 stars - 0 reviews
$24.75 Backorder
Product details 224 pages Bard Press (TX) - English 9781885167408 Reviews:
"Synopsis" by , Weeks after The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires was published it was in a third printing with 60,000 in print and on several bestseller lists. Raves poured in. CNBC and CNNfn asked the author to comment on small business. People loved this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing, and success.

Now, the Wizard offers nuts and bolts guidance for putting those principles into action — and by popular demand, more stories that inform and inspire. Here's a sample of the practical applications:
-- How to write compelling ad copy
-- How to tap the power of echoic retention to create messages that last
-- How a small business should plan for the future
-- How to price your products and services

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