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Interviews | April 8, 2014

Shawn Donley: IMG Gabrielle Zevin: The Powells.com Interview



Gabrielle ZevinThe American Booksellers Association collects nominations from bookstores all over the country for favorite forthcoming titles. The Storied Life of... Continue »
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    The Storied Life of A. J. Fikry

    Gabrielle Zevin 9781616203214

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Reclaiming Your Readers: Proven Methods for Reader-Focused Writing

Reclaiming Your Readers: Proven Methods for Reader-Focused Writing Cover

 

Synopses & Reviews

Publisher Comments:

With a new, more impactful, efficient way of writing, this handbook introduces writers of all types to the ARC Method—a technique for reader-focused composition that ultimately leads to a devoted readership. Demonstrating how this strategy incorporates the concepts of Audience, Relevance, and a readership Continuum to change the paradigm of writing, this guide reveals how utilizing this approach addresses the audiences true needs. Enabling writers to produce content for multiple formats, this examination is guaranteed to make writers more effective and valuable to employers, instructing them on how to adapt to the current trends of media proliferation such as blogs and online social media all while staying true to traditional outlets. With valuable tips on combating audience fragmentation, this study offers writers of all backgrounds a solid solution to winning a loyal following across a variety of platforms and styles.

About the Author

Randy Craig is the editorial manager for the National Parent Teacher Association in Chicago and the former editor of the Inlander, a newspaper trade publication. He lives in Alsip, Illinois.

Product Details

ISBN:
9781933338378
Publisher:
Marion Street Press
Subject:
Composition & Creative Writing - General
Author:
Craig, Randy
Subject:
Communication Studies
Subject:
Composition & Creative Writing
Subject:
Reference/Writing
Edition Description:
Trade Paper
Publication Date:
20131131
Binding:
TRADE PAPER
Language:
English
Pages:
164
Dimensions:
9 x 6 in

Related Subjects

Business » Communication
History and Social Science » Intercultural Communications » General
Metaphysics » General
Reference » Rhetoric
Reference » Writing » General

Reclaiming Your Readers: Proven Methods for Reader-Focused Writing
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Product details 164 pages Marion Street Press - English 9781933338378 Reviews:
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