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Poster Collection 10: Michael Engelmann

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Synopses & Reviews

Synopsis:

Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. "Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38.

Product Details

ISBN:
9783037780398
Foreword:
Studinka, Felix
Summary:
K]hnel, Anita
Summary:
K]hnel, Anita
Foreword:
Studinka, Felix
Editor:
Museum Fur Gestaltung Zurich
Author:
Michael, Engelmann
Author:
Engelmann, Michael
Publisher:
Lars Muller Publishers
Subject:
Design & Drafting
Subject:
Design - General
Subject:
Graphic Arts - General
Subject:
Design, Drafting, Drawing & Presentation
Subject:
General
Subject:
General-General
Series:
Poster Collection
Series Volume:
10
Publication Date:
20040831
Binding:
TRADE PAPER
Language:
English
Illustrations:
Y
Pages:
64
Dimensions:
9.36x6.70x.32 in. .73 lbs.

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Arts and Entertainment » Art » Style and Design

Poster Collection 10: Michael Engelmann New Trade Paper
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Product details 64 pages Lars Muller Publishers - English 9783037780398 Reviews:
"Synopsis" by , Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. "Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38.
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