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Menu Design in America

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Menu Design in America Cover

ISBN13: 9783836526623
ISBN10: 383652662x
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Synopses & Reviews

Publisher Comments:

Appetite for art: over one hundred years of menu graphics

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions.  As restaurants proliferated, the menu became more than just a culinary listing. The design of the menu became an integral part of eating out and as such menus became a marketing tool and a favored keepsake.

Menu Design is an omnibus showcasing the best examples of this graphic art. With nearly 800 examples, illustrated in vibrant color, this deluxe volume not only showcases this extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. In addition to the menu covers, many menu interiors are featured providing a epicurean tour and insight to more than a hundred years of dining out. An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany the menus throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

  • Nearly 800 stunning examples of menu design

  • Covers more than a century of exquisite vintage design

About the Author

The editor:

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.

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Average customer rating based on 1 comment:

vanessa vichitvadakan, October 27, 2011 (view all comments by vanessa vichitvadakan)
This book is dreamy. It transports me to other eras and into local cultures, allowing me to snoop in on my favorite common denomintor amongst humans: food. The menus are as good as getting lost in a novel. From drive-ins to fine dining, I'm intrigued by the amazing variations in menu design, but I'm equally intrigued by how many similarities they all have. This book is one to be savored page by page.
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Product Details

ISBN:
9783836526623
Author:
Heimann, Jim
Publisher:
Taschen
Author:
Heller, Steven
Author:
Mariani, John
Subject:
General-General
Edition Description:
Hardcover
Publication Date:
20110831
Binding:
HARDCOVER
Language:
English
Pages:
360
Dimensions:
12.5 x 9.8 in 6 lb

Related Subjects

Arts and Entertainment » Architecture » Types
Arts and Entertainment » Art » Advertising and Display
Arts and Entertainment » Art » Design History
Arts and Entertainment » Art » Featured Titles
Arts and Entertainment » Art » Graphic Design
Arts and Entertainment » Art » Style and Design

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