25 Books to Read Before You Die
 
 

Recently Viewed clear list


Original Essays | August 20, 2014

Julie Schumacher: IMG Dear Professor Fitger



Saint Paul, August 2014 Dear Professor Fitger, I've been asked to say a few words about you for Powells.com. Having dreamed you up with a ball-point... Continue »
  1. $16.07 Sale Hardcover add to wish list

    Dear Committee Members

    Julie Schumacher 9780385538138

spacer

On Order

$39.99
New Trade Paper
Currently out of stock.
Add to Wishlist
Qty Store Section
- Local Warehouse General- General

More copies of this ISBN

The App & Mobile Case Study Book

by

The App & Mobile Case Study Book Cover

 

Synopses & Reviews

Publisher Comments:

Find out how to make the most of it

This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters— Games, m-commerce, Promotional, Social, and Utilities

—include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity

: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience.

• Over 80 in-depth case studies of best-selling and award-winning apps and mobile sites

• Apps and mobile sites for all platforms, including iPad, iPhone, Android, Blackberry, and Windows Mobile

• Key numbers and statistics never seen before about the success of the apps

• In-depth introductions to each field covered: games, commerce, promotional, social networking, and utilities

Synopsis:

Hop on and find out how to make the most of it

This guide focuses on what is a must for all brands if they are to be leaders in the future: mobility. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The examples come from very different industries, from airlines to the gaming industry, from social networking to retail, from news to education. This book is a must for anyone willing to understand mobility and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Though particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, this guide will be of interest to anyone curious about exploiting the mobile experience.

About the Author

The editor:

Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Illustration Now!, Advertising Now, Logo Design, and Brand Identity Now!

Product Details

ISBN:
9783836528801
Author:
Ford, Rob
Publisher:
Taschen
Author:
Wiedermann, Julius
Subject:
General-General
Edition Description:
Hardcover
Publication Date:
20111231
Binding:
TRADE PAPER
Language:
English
Pages:
384
Dimensions:
8.9 x 6.6 in 5 lb

Related Subjects

Arts and Entertainment » Architecture » Drafting
Computers and Internet » Internet » Application Development
Computers and Internet » Internet » Marketing
Computers and Internet » Internet » eCommerce
Engineering » Engineering » Mobile and Wireless Communications
History and Social Science » Sociology » General

The App & Mobile Case Study Book New Trade Paper
0 stars - 0 reviews
$39.99 Backorder
Product details 384 pages Taschen - English 9783836528801 Reviews:
"Synopsis" by ,

Hop on and find out how to make the most of it

This guide focuses on what is a must for all brands if they are to be leaders in the future: mobility. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The examples come from very different industries, from airlines to the gaming industry, from social networking to retail, from news to education. This book is a must for anyone willing to understand mobility and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Though particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, this guide will be of interest to anyone curious about exploiting the mobile experience.

spacer
spacer
  • back to top
Follow us on...




Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.