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About This Book
ISBN13: 9780749434908 |
Synopses & Reviews
Synopsis:
This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor & Gamble, Lego, Playstation, and Toys "R" Us.
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Product Details
- ISBN:
- 9780749434908
- With:
- Lindstrom, Martin
- With:
- Rogers, Martha
- Author:
- Publisher:
- Kogan Page
- Location:
- South Yarra, Vic.
- Subject:
- Marketing - General
- Subject:
- Management
- Subject:
- Retailing
- Subject:
- Retail trade
- Subject:
- Forecasting
- Subject:
- Electronic Commerce
- Subject:
- E-Commerce
- Subject:
- E-Commerce - Internet Marketing
- Subject:
- Industries - Retailing
- Subject:
- Management - General
- Edition Description:
- Includes index.
- Series Volume:
- no. 7
- Publication Date:
- 2001
- Binding:
- Trade Paper
- Language:
- English
- Illustrations:
- Yes
- Pages:
- xv, 301 p.
- Dimensions:
- 9.48x6.31x1.14 in. 1.27 lbs.
