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Ebay Your Business (One-Off)
Synopses & Reviews
Is your company doing business on eBay? If not, you’re missing out on a goldmine--eBay’s125+ million members could be your new customers! Written by eBay insiders, this one-of-a-kind guide explains how to sell your company’s products in this hot new marketplace and increase profits. You’ll get strategies for creating an online brand, cultivating customer relationships, analyzing sales, and introducing new products. You’ll also learn how to integrate eBay into your corporate infrastructure--sales, marketing, accounting, inventory, and order fulfillment--and even how to reduce operating costs by purchasing equipment and supplies from eBay. So get the book, get your products on eBay, and watch your sales soar!
Janelle Elms is a lead instructor with eBay University and creator and teacher of the highly successful eBay 101 and 102 classes taught nationwide. A Silver PowerSeller on eBay, Janelle specializes in coaching individuals and companies how to build successful eBay businesses and maximize their profits. She has trained more than 10,000 people in eBay sales, marketing, customer service, and customer retention strategies.
Michael Bellomo, MBA, JD, has served as an e-business network administrator, consultant, and risk manager at financial and e-commerce technology companies in Silicon Valley. He is a longtime eBay user and the author of 11 books.
Joel Elad, MBA, spent six years as an IT specialist and project manager for IBM Global Services. He leads eBay workshops for small businesses as an eBay education specialist and is a Bronze PowerSeller and eBay Trading Assistant, with a coveted rating of 100% positive feedback.
Did you know there's a way you can reach nearly 95 million potential new customers? Follow the advice of authors Janelle Elms, Michael Bellomo, and Joel Elad and you just might be able to buy that island and retire sooner than you think. Evaluate your business, and discover all the ways it can benefit from eBay. Create an eBay identity and integrate eBay into your existing infrastructure, making it a natural extension of your business. Track and evaluate sales, create new markets, and test new products. You’ll never look at online auctions the same way again.
Table of Contents
PART I: How Your Company Can Benefit from eBay
CHAPTER 1: Welcome to the World of eBay
CHAPTER 2: Evaluating Your Business’s Sales Potential
CHAPTER 3: Research Prices for Your Products
CHAPTER 4: Compare eBay with Existing Sales Channels
CHAPTER 5: Cut Costs by Using eBay’s B2B Channels
PART II Bring Your Business to eBay
CHAPTER 6: Lay the Groundwork for Your eBay Identity
CHAPTER 7: Define How Your Business Will Work
CHAPTER 8: Prepare an Excellent Auction Listing
CHAPTER 9: Automate Your Business with Auction-Management Tools
CHAPTER 10: Refine Your eBay Presence
PART III: Integrate Your eBay Business into Your Infrastructure
CHAPTER 11: Align eBay and Your Current Infrastructure
CHAPTER 12: Utilizing eBay to Market Your Business
CHAPTER 13: Leverage Your Brand Online
CHAPTER 14: Track and Evaluate Your eBay Sales
PART IV: Grow Your eBay Business