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Marketing

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Synopses & Reviews

Publisher Comments:

Marketing, 9/e by Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of facultyfrom the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Product Details

ISBN:
9780073404721
Author:
Kerin, Roger A
Publisher:
Irwin/McGraw-Hill
Author:
Rudelius, William
Author:
Kerin, Roger A.
Author:
Hartley, Steven W.
Subject:
Marketing
Subject:
Marketing - General
Subject:
Business;Marketing
Copyright:
Publication Date:
March 2008
Binding:
Hardcover
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
742
Dimensions:
10.90x8.70x1.40 in. 4.10 lbs.

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Business » Marketing
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