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Getting the Picture: A Brief Guide to Understanding and Creating Visual Texts

by and

Getting the Picture: A Brief Guide to Understanding and Creating Visual Texts Cover

 

Synopses & Reviews

Publisher Comments:

This handy illustrated booklet gives students critical tools for examining visual documents and creating their own. The first part offers basic guidelines for document design, and the second part helps students to read visual texts and think critically about them. Also included are helpful checklists and thought-provoking exercises for both document design and visual analysis.

Table of Contents

    Preface for Instructors

    

    Introduction for Students

    

PART 1: STRATEGIES FOR DESIGNING YOUR DOCUMENT

    Understanding Four Basic Principles of Document Design

       Principle 1: Know Your Readers

       Principle 2: Satisfy Your Readers' Expectations

       Principle 3: Consider Your Readers' Constraints

       Principle 4: Remember Your Purpose

    Creating an Effective Design for Your Document

       Using a Prominent Element

       Choosing Fonts

          Serif or Sans Serif Fonts

          Novelty Fonts

          Italics

          Boldface

       Preparing Lists

          Bulleted List

          Numbered List

       Using White Space Strategically

          College Papers

          Visuals

       Using Headings and Alignment

          Heading Levels

          Heading Consistency

          Heading Alignment

       Using Repetition Purposefully

       Using Color Effectively

    Using Visuals to Reinforce Your Content

       Adding Visuals

       Crediting Sources

       Arranging Visuals and Text in Your Document

          Integration of Visuals and Text

          Placement and Alignment of Visuals

          Balance between Visuals and Text

    Exercises

    For Group Work

    

PART 2: STRATEGIES FOR UNDERSTANDING VISUAL REPRESENTATIONS

    Using Strategies for Visual Analysis

    Level One: Seeing the Big Picture

       Purpose and Audience

       Prominent Element

       Focal Point

    Level Two: Observing the Characteristics of an Image

       Cast of Characters

          Objects

          Figures

       Story of the Image

          Action

          Background

       Design and Arrangement

          Selection of Elements

          Relationship of Elements

          Use of Space

       Artistic Choices

          Aesthetic Decisions

          Function Decisions

          Typeface Options

    Level Three: Interpreting the Meaning of an Image

          General Feeling or Mood

          Sociological, Political, Economic, or Cultural Attitudes

          Language

          Signs and Symbols

          Themes

    Exercises

    For Group Work

    

CHECKLISTS

    Purpose and Audience Checklist (Part 1)

    Document Design Checklist

    Purpose and Audience Checklist (Part 2)

    Visual Analysis Checklist

    

FIGURES

    

  Part 1

    Figure 1.1 Front pages of USA Today and the Wall Street Journal (with common features labeled)

    Figure 1.2 The first page and Works Cited page of a student research paper in MLA format

    Figure 1.3 Common features in magazine design

    Figure 1.4 Design showing prominent elements

    Figure 1.5 Space occupied by different typefaces

    Figure 1.6 Sans serif heading used with serif body font

    Figure 1.7 Identical text set in two fonts

    Figure 1.8 The raisin-bread effect produced by too much boldface

    Figure 1.9 Conventional résumé

    Figure 1.10 Résumé for the Web

    Figure 1.11 Example of double-spaced text

    Figure 1.12 PowerPoint slide with too much text and too little space

    Figure 1.13 PowerPoint slide with brief text and effective use of space

    Figure 1.14 Parallel headings on a Web page

    Figure 1.15 Centered title with left, right, and full justification of text

    Figure 1.16 Centered headings (no strong alignment)

    Figure 1.17 Left-justified title, headings, and text (strong alignment)

    Figure 1.18 Sample running header in MLA style

    Figure 1.19 Use of color on a Web page

    Figure 1.20 A diagram showing the process of wastewater treatment in King County, Washington

    Figure 1.21 Illustration of work at an archaeological dig

    Figure 1.22 A graph showing prices for residential heating oil in different regions from October 1999 to March 2000

    Figure 1.23 A pie chart showing shares of a whole

    Figure 1.24 A bar chart presenting numerical comparisons

    Figure 1.25 A table organizing textual data

    

  Part 2

    Figure 2.1 Three levels of visual analysis

    Figure 2.2 Photograph of four children

    Figure 2.3 Photograph divided into quarters

    Figure 2.4 Z pattern often used to read images

    Figure 2.5 Close-up detail of photograph

    Figure 2.6 Volkswagen advertisement, about 1959

    Figure 2.7 Oldsmobile advertisements, 1959

    Figure 2.8 Artistic use of Courier typeface

    Figure 2.9 Artistic use of Caslon typeface

    Figure 2.10 Public-service advertisement showing wordplay

Product Details

ISBN:
9780312418502
Subtitle:
A Brief Guide to Understanding and Creating Visual Texts
Author:
Marcia F. Muth and Karla Saari Kitalong
Author:
Muth, Marcia
Author:
Kitalong, Karla Saari
Author:
Muth, Marcia F.
Publisher:
Bedford/St. Martin's
Subject:
Composition & Creative Writing
Subject:
Composition & Creative Writing - General
Subject:
Rhetoric
Subject:
Visual communication
Subject:
Reference-Rhetoric
Edition Description:
Trade Paper
Publication Date:
20040117
Binding:
Paperback
Grade Level:
College/higher education:
Language:
English
Illustrations:
Y
Pages:
64
Dimensions:
8.98 x 6.06 x 0.105 in

Related Subjects

Computers and Internet » Desktop Publishing » General
Reference » Rhetoric
Reference » Writing » General

Getting the Picture: A Brief Guide to Understanding and Creating Visual Texts New Trade Paper
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