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Essential Facebook Development: Build Successful Applications for the Facebook Platform (Developer's Library)

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Essential Facebook Development: Build Successful Applications for the Facebook Platform (Developer's Library) Cover

 

Synopses & Reviews

Publisher Comments:

“What sets this title apart is the authors’ deep insight of how to leverage the Facebook API to create wildly successful applications. They even provide instructions of how to a/b test, track, and analyze metrics to increase the exposure and engagement of your applications. Their knowledge is practical and after putting their techniques to use, my applications have achieved better results.”

–Joseph Annuzzi, Jr., App Architect, PeerDynamic.com

 

With more than 250 million active users, Facebook is the world’s #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.

 

Using extensive real-world examples, John Maver and Cappy Popp reveal why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. Maver and Popp thoroughly cover Facebook’s most important new features, including Facebook Connect, and provide extensive information available nowhere else–from measuring application success to monetization. Coverage includes

 

  • Thorough introductions to Facebook’s current architecture, integration points, and development technologies
  • Discussion of successful Facebook applications–and what makes them successful
  • What every developer must know about Facebook’s Terms of Service
  • Creating an effective application infrastructure
  • Creating canvas pages with FBML and IFrames
  • Adding support for profiles, application tabs, and messaging
  • Incorporating JavaScript into Facebook applications with FBJS
  • Integrating Facebook into external sites with Facebook Connect and the Facebook JavaScript Client Library
  • Debugging techniques for Facebook applications
  • Spreading, monitoring, and tuning applications

 

Book News Annotation:

Maver, a consultant on social media campaign development, explains technical and nontechnical aspects of developing Facebook applications. Real-world examples of successes and failures demonstrate what makes applications work on Facebook and how to measure their impact. The book begins by overviewing the architecture and technologies of the Facebook Platform, then walks through creating an application from beginning to end, using a sample application. Details are given on integrating Facebook into an external website, using two technologies: the Facebook JavaScript Client Library and Facebook Connect. B&w screenshots and code are included. The book is for intermediate developers who are comfortable with PHP, MySQL, and the major technologies of the web: HTML, JavaScript, and CSS. Readers should also know how to set up and configure a web server. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)

Synopsis:

Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show readers exactly how to meet those challenges.

About the Author

John Maver has been involved with the Facebook, Bebo, and MySpace platforms from the time they were released, and he has written several successful applications. He has been a speaker at conferences and webinars about Facebook development and was the Featured Developer for the Bebo platform in the spring of 2008. As cofounder and Principal of Thought Labs, John has worked with small businesses and Fortune 100 companies to find the right goals, strategies, and implementations for their social media campaigns. Prior to specializing in social media, John spent ten years leading software-development teams and building award-winning software-debugging products. 

 

Cappy Popp frequently speaks about Facebook and other topics at conferences such as GSP East, MITX, Social Media Business School, and others. He has been developing popular applications for Facebook and other social networking platforms since they launched. Cappy also cofounded Thought Labs, where he’s implemented many thriving social media solutions for clients of all sizes, from small businesses to some of the world’s largest companies. In addition to “budding author,” Cappy has enjoyed many careers, including executive chef, principal software engineer of award-winning debugging tools, and flourishing entrepreneur. Alright, he’s still working on that last one…. In his comically fleeting spare time, he is a die-hard foodie with a passion for ethnic cuisine.

 

Table of Contents

Preface     xvi

Part I: Introduction to Facebook Applications

Chapter 1: Facebook Applications: The Basics     3

Chapter 2: Making Great Applications     21

Chapter 3: Platform Architecture Overview     31

Chapter 4: Platform Developer Tools     49

Chapter 5: Facebook Terms of Service and Application Programs     69

Part II: Developing Applications

Chapter 6: The Basics of Creating Applications     83

Chapter 7: Building the Canvas     107

Chapter 8: Updating the Profile     133

Chapter 9: Feed Stories, Feed Forms, and Templates     155

Chapter 10: Publisher, Notifications, and Requests     193

Chapter 11: FBJS, Mock AJAX, and Flash     243

Part III: Integrating Facebook into an External Website

Chapter 12: Facebook JavaScript Client Library     315

Chapter 13: Facebook Connect     343

Part IV: Post Launch

Chapter 14: Measuring Application Success     369

Chapter 15: Spreading and Monetizing Applications     385

Chapter 16: Improving Application Performance and Workflow     399

Part V: Appendices

Appendix A: Resources     421

Appendix B: Beta Features     423

Index     427

 

Product Details

ISBN:
9780321637987
Author:
Maver, John
Publisher:
Addison-Wesley Professional
Author:
Maver, John J.
Author:
Popp, Cappy
Subject:
Internet - General
Subject:
Web sites -- Design.
Subject:
Online social networks
Subject:
Interactive multimedia
Subject:
Internet - World Wide Web
Copyright:
Edition Description:
Trade paper
Series:
Developer's Library
Publication Date:
November 2009
Binding:
TRADE PAPER
Grade Level:
Professional and scholarly
Language:
English
Illustrations:
Y
Pages:
480
Dimensions:
8.9 x 6.9 x 1.1 in 744 gr

Related Subjects

Computers and Internet » Computers Reference » General
Computers and Internet » Internet » General
Computers and Internet » Internet » Information
Computers and Internet » Internet » Web » Social Networking
Computers and Internet » Internet » Web Publishing
Science and Mathematics » Chemistry » General
Science and Mathematics » Mathematics » Calculus » General
Science and Mathematics » Mathematics » General

Essential Facebook Development: Build Successful Applications for the Facebook Platform (Developer's Library) Used Trade Paper
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Product details 480 pages Addison-Wesley Professional - English 9780321637987 Reviews:
"Synopsis" by , Facebook is the world's #1 social networking platform. But developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, two of the world's most experienced Facebook developers show readers exactly how to meet those challenges.
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