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Search Engine Optimization: An Hour a Day

by

Search Engine Optimization: An Hour a Day Cover

 

Synopses & Reviews

Publisher Comments:

'This is the ultimate guide to do-it-yourself search engine optimization. It clearly explains important SEO concepts, trends, and best practices before laying out a day-by-day plan for developing, managing, and measuring a successful SEO plan. The hour-a-day approach makes what can be an overwhelming task feel approachable – perfect for overworked marketers, PR pros, small-business owners, and professionals throughout an organization tasked with driving targeted traffic to a web site. 

 The book features:   

  • The “eternal truths” of SEO ­
  • Important search engine concepts
  • Strategies for setting SEO goals and getting buy-in throughout a company
  • A thorough, day-by-day plan for developing and implementing an SEO strategy that can include both free and paid efforts
  • Tracking spreadsheets, keyword list templates, tag/directory listing reference sheets, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system, plus many other useful documents for implementing an SEO plan and measuring its effectiveness
  • Fascinating real-world “From the Trenches” case studies, with names changed to protect the (not so) innocent
  • Engaging “Right Brain vs. Left Brain” sidebars where the authors discuss key issues from their unique perspective 
  • Hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies
  • Perspective on today’s hot SEO trends
  • Habits for effectively monitoring trends, your competition, and your SEO results
  • A companion web site with related downloads, forums, and additional resources.

Based on extensive reader feedback, enhancements to the Second Edition include: 

  • Expanded strategy for small businesses
  • Expanded blog optimization
  • New tips and strategies for maximizing social media optimization
  • Expanded information on video and image search
  • Expanded local search information
  • The latest information on the major search engines and newly available keyword research tools
  • New case studies featuring small businesses
  • New materials for the web designer seeking to offer SEO services
'

Synopsis:

Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.

Synopsis:

'Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, Search Engine Optimization: An Hour a Dayis your step-by-step guide to putting your website in the spotlight.'

About the Author

Search marketing consultants Jennifer Grappone and Gradiva Couzin have been improving the Internet presence of Fortune 500 companies and other firms in the media, entertainment, software, retail, nonprofit, and human resources industries since the early days of SEO. Jennifer, a former web project manager and corporate video producer, began focusing exclusively on SEO in 2000. Gradiva, a programmer and civil engineer, has been working in SEO since 1998. Together they deliver a well-rounded, left-brain/right-brain approach to successful search engine optimization.

Visit the authors' site at www.yourseoplan.com, or www.sybex.com/go/seohouraday2e for downloads, forums, and additional resources.

Table of Contents

Introduction.

Part I Foundation.

Chapter 1 Clarify Your Goals.

Chapter 2 Customize Your Approach.

Chapter 3 Eternal Truths of SEO.

Chapter 4 How the Search Engines Work Right Now.

Part II Strategy.

Chapter 5 Get Your Team on Board.

Chapter 6 Your One-Month Prep: Baseline and Keywords.

Part III Your SEO Plan.

Chapter 7 Month One: Kick It into Gear.

Chapter 8 Month Two: Establish the Habit.

Chapter 9 Month Three: It’s a Way of Life.

Chapter 10 Extra Credit and Guilt-Free Slacking.

Appendix.

Glossary.

Index.

Product Details

ISBN:
9780470226643
Subtitle:
An Hour a Day
Author:
Grappone, Jennifer
Author:
Couzin, Gradiva
Publisher:
Sybex
Subject:
Internet - World Wide Web
Subject:
Information Storage & Retrieval
Subject:
Computer network resources
Subject:
Web search engines
Subject:
Web - General
Subject:
System Administration - Storage & Retrieval
Subject:
search engine optimization
Subject:
site rankings
Subject:
web traffic
Subject:
search engine marketing
Subject:
PPC
Subject:
pay-per-click
Subject:
Search engines
Subject:
Google
Subject:
web marketing
Subject:
online marketing
Subject:
Internet marketing
Subject:
meta tags
Subject:
site optimization
Subject:
website optimization
Subject:
universal search
Subject:
universal search optimization
Subject:
adwords
Subject:
SEM
Subject:
 
Subject:
Internet searching
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
Internet - General
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
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Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
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SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Subject:
SEO, search engine optimization, site rankings, web traffic, search engine marketing, PPC, pay-per-click, search engines, Google, web marketing, online marketing, Internet marketing, meta tags, site optimization, website optimization, universal search, un
Copyright:
Publication Date:
April 2008
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Illustrations:
Y
Pages:
359
Dimensions:
9.18x7.44x.81 in. 1.21 lbs.

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Related Subjects

Computers and Internet » Internet » Marketing
Computers and Internet » Internet » Web Publishing

Search Engine Optimization: An Hour a Day Used Trade Paper
0 stars - 0 reviews
$12.95 In Stock
Product details 359 pages Sybex - English 9780470226643 Reviews:
"Synopsis" by , Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.
"Synopsis" by , 'Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for increasing your online visibitlity and delivering stellar results. Their easy-to-follow strategies include setting SEO goals, optimizing your site for, search engines, blogs and social media, developing and implementing a strategy including both free and paid efforts, and using the latest tools to monitor trends, measure the competition, and track your results. Bracing as a shot of espresso, Search Engine Optimization: An Hour a Dayis your step-by-step guide to putting your website in the spotlight.'
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