Master your Minecraft
 
 

Special Offers see all

Enter to WIN a $100 Credit

Subscribe to PowellsBooks.news
for a chance to win.
Privacy Policy

Tour our stores


    Recently Viewed clear list


    Best Books of the Year | December 7, 2014

    Gigi Little: IMG Best Kids' Books of 2014



    No, I'm sorry, it's impossible. The best kids' books of 2014? The best? Can't do it. There have been entirely too many exceptional examples of the... Continue »
    1. $11.87 Sale Board Book add to wish list

      Countablock

      Christopher Franceschelli and Peskimo 9781419713743

    spacer

This item may be
out of stock.

Click on the button below to search for this title in other formats.


Check for Availability
Add to Wishlist

Data Mining Techniques: For Marketing, Sales, and Customer Support

Data Mining Techniques: For Marketing, Sales, and Customer Support  Cover

 

Synopses & Reviews

Publisher Comments:

Who will remain a loyal customer and who won't?

What kind of marketing approach is most likely to increase sales?

What can customer buying patterns tell us about improving our inventory control?

What type of credit approval process will work best for us and our customers?

The answers to these and all your crucial business questions lie buried in your company's information systems. This book supplies you with powerful tools for mining them.

Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find the coverage eminently accessible. Here's your chance to learn all about:

* How leading companies across North America are using data mining to beat the competition

* How each tool works, and how to pick the right one for the job

* Seven powerful techniques -cluster detection, memory-based reasoning, market basket analysis, genetic algorithms, link analysis, decision trees, and neural nets

* How to prepare data sources for data mining, and how to evaluate and use the results you get

Data Mining Techniques shows you how to quickly and easily tap the gold mine of business solutions lying dormant in your information systems.

Synopsis:

Learn how to quickly and easily access the wealth of information in your information systems

With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.

Description:

Includes bibliographical references (p. 443-444) and index.

About the Author

MICHAEL J. A. BERRY and GORDON LINOFF are principals at MRJ Technology Solutions, a Pennsylvania-based firm specializing in data warehousing and data mining for business applications. They also conduct seminars on data mining for Fortune 100 companies.

Table of Contents

Why Data Mining?

The Virtuous Cycle of Data Mining.

The Virtuous Cycle in Practice.

What Can Data Mining Do?

Data Mining Methodology.

Measuring the Effectiveness of Data Mining.

Overview of Data Mining Techniques.

Market Basket Analysis.

Memory-Based Reasoning.

Automatic Cluster Detection.

Link Analysis.

Decision Trees.

Artificial Neural Networks.

Genetic Algorithms.

Data Mining and the Corporate Data Warehouse.

Where Does OLAP Fit In?

Choosing the Right Tool for the Job.

Putting Data Mining to Work.

Recommended Reading.

Index.

Product Details

ISBN:
9780471179801
Subtitle:
For Marketing, Sales, and Customer Support
With:
Linoff, Gordon
Author:
Berry, Michael J. A.
Author:
Berry, Michael J.
Author:
Linoff, Gordon
Author:
Linoff, Gordon S.
Publisher:
Wiley
Location:
New York :
Subject:
Business
Subject:
Marketing - General
Subject:
Marketing
Subject:
Technology
Subject:
Computers and computer technology
Subject:
Computer Graphics - General
Subject:
Database Management - General
Subject:
Database Management - Data Warehousing and Data Mining
Subject:
Data mining
Subject:
Business -- Data processing.
Subject:
Database Management - Database Mining
Subject:
Database & Data Warehousing Technologies
Copyright:
Series Volume:
v. 1
Publication Date:
19970610
Binding:
Paperback
Language:
English
Illustrations:
Yes
Pages:
464
Dimensions:
8.78x7.66x1.03 in. 1.69 lbs.

Related Subjects

Computers and Internet » Artificial Intelligence » General
Computers and Internet » Computers Reference » General

Data Mining Techniques: For Marketing, Sales, and Customer Support
0 stars - 0 reviews
$ In Stock
Product details 464 pages Wiley - English 9780471179801 Reviews:
"Synopsis" by , Learn how to quickly and easily access the wealth of information in your information systems

With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.

spacer
spacer
  • back to top

FOLLOW US ON...

     
Powell's City of Books is an independent bookstore in Portland, Oregon, that fills a whole city block with more than a million new, used, and out of print books. Shop those shelves — plus literally millions more books, DVDs, and gifts — here at Powells.com.