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Working Solo 2ND Editionby Terri Lonier
Synopses & Reviews
"This book does for self-employment what What Color Is Your Parachute? does for job hunters. Highly recommended." --Larry Steward, Director, Entrepreneurial Resource Network.
Have you dreamed of the freedom and financial success of working for yourself? This easy-to-read guide is your detailed road map to solo success, whether you're a self-employed newcomer or a seasoned pro. It's packed with nuts-and-bolts information, money-saving tips, and invaluable insight, not only on getting your one-person enterprise off the ground, but on making it--and keeping it--a success. This newly revised and expanded edition includes the latest on technology and the Internet, a host of hot, new solo business ideas, and a thoroughly updated resource section that shows you how to:
* Choose the solo business perfect for you
* Draft a sound business plan
* Get money for your business
* Develop cost-effective marketing
* Hire associates and employees on your own terms
* Join forces with other independents
* Manage bookkeeping, taxes, and insurance
* Design your business so it stays fresh, exciting, and profitable.
Covering all the bases, this is an indispensable resource you'll refer to again and again as you begin--or further--your solo venture.
* Covers the latest technology and digital solutions for solo entrepreneurs.
Allein erfolgreich sein? Dieses Buch zeigt Ihnen, wie - von der richtigen Geschäftsidee über die Kapitalbeschaffung ohne Bankkredit bis zur effektiven Vermarktung Ihrer Produkte. Gegenüber der ersten Auflage aktualisiert und erweitert wurde besonders das Kapitel zur technischen Ausrüstung und EDV. (04/98)
This will be a revision of the successful Working Solo. This easy-to-read guide is a road map to solo success. It covers such topics as choosing the right business, getting money without a bank loan, cost effective marketing and more. 40% of the book will be updated, including the following new material: 1. Completely updated technology section, including the latest equipment and digital solutions for solo entrepreneurs 2. New editions to the opportunities list of 1,000 solo business ideas 3. Details on the new legal option, the Limited Liability Corporation (LLC) 4. Updated resource section, including internet resources and new small business associations 5. Marketing section expanded to include marketing on the Internet
About the Author
TERRI LONIER is internationally known for her unique ability to connect major corporations--including Bank of America, Hewlett Packard, and Seagram's--with the booming SOHO (small office/home office) market. She features up-to-date information for and about this market on the Working Solo Web site (www.workingsolo.com) and via an e-mail newsletter.
Table of Contents
The World of Working Solo--and What It Can Offer You.
How to Choose a Solo Business That's Perfect for You.
Charting Your Road Map to Success With a Business Plan.
Finding Support: Money, Advisors, and Friends.
Choosing Your Business Structure: Legal Matters and Physical Setup.
Getting (and Keeping!) Clients and Customers.
Solo Office Power: Computers and Technology.
Money Matters: Bookkeeping, Taxes, and Insurance.
Using Goals to Maximize Your Success.
Managing Time and Paperwork.
Beyond Solo: Associates and Employees.
Staying Connected--Personally, Professionally, and Electronically.
Celebrating Your Success: Growing, Changing, and Keeping Your Business Fresh.
The Future Is Here.
About the Author.
What Our Readers Are Saying