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Webonomics :nine essential principles for growing your business on the World Wide Web

Webonomics :nine essential principles for growing your business on the World Wide Web Cover

 

Synopses & Reviews

Publisher Comments:

Tens of millions of people worldwide are surfing the Internet, and companies are setting up Web sites at the rate of one per minute to take advantage of the hottest new method in marketing. Unfortunately, many businesses don't understand what this crucial new medium is all about, causing them to lose out on multimillion-dollar opportunities.

Evan I. Schwartz comprehensively addresses the practical side of Webonomics — the study of the production, distribution, and consumption of goods, services, and ideas over the World Wide Web — and shares his nine essential principles for growing any business on the Web. Using case studies from start-ups such as Virtual Vineyards to large corporations such as Federal Express, Webonomics demonstrates how to:

- Identify new patterns of consumer behavior

- Cultivate business locally and globally

- Reward customers and keep them loyal

- Create new forms of digital currency

- Develop information-rich sites

Webonomics shows how companies of any size can survive and thrive in the Information Age and capture the attention of the millions of potential customers surfing the Web every day.

Description:

Includes bibliographical references (p. 221-226) and index.

Product Details

ISBN:
9780553061727
Subtitle:
(nine essential principles for growing your business on the World Wide Web )
Publisher:
Broadway Books
Location:
New York :
Subject:
Electronic Commerce
Subject:
World wide web (information retrieval system)
Subject:
Internet marketing
Subject:
World Wide Web
Edition Number:
1st ed.
Series Volume:
80-40
Publication Date:
c1997
Illustrations:
Yes
Pages:
244 p.

Related Subjects

Business » Business Plans
Business » Strategy

Webonomics :nine essential principles for growing your business on the World Wide Web
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$ In Stock
Product details 244 p. pages Broadway Books,c1997. - English 9780553061727 Reviews:
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