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2 Hawthorne Mathematics- General

The Numerati

by

The Numerati Cover

 

Staff Pick

Stephen Baker's The Numerati illuminates a topic that couldn't be timelier — the quantification of everything, from shopping to dating and marriage; from education to industry. While proving that almost everything can be determined by an algorithm, Baker will shock, educate, and amaze you.
Recommended by Danielle, Powells.com

Synopses & Reviews

Publisher Comments:

An urgent look at how a global math elite is predicting and altering our behavior — at work, at the mall, and in bed.

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior — what we buy, how we vote — without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering — and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists — and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like Hearth Keepers and Crossing Guards.

It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor — the mathematical modeling of humanity — will transform every aspect of our lives.

Synopsis:

"The Numerati" shows how a powerful new endeavor--the mathematical modeling of humanity--stands to transform everyone's daily life.

Synopsis:

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this data and what are they doing with it? 
 
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists—and lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—will transform every aspect of our lives.

Synopsis:

"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior — at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior — what we buy, how we vote — without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering — and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists — and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor — the mathematical modeling of humanity — will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

Video



About the Author

Stephen Baker has written for Business Week for over 20 years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, nanotechnology, and outsourcing. A former stringer for the Wall Street Journal, he's written for many publications, including The Los Angeles Times, The Boston Globe, and The Philadelphia Inquirer. He is the co-author of Blogspotting.net, featured as one of 50 blogs to watch by The New York Times.

Table of Contents

Introduction 1

1. Worker 17 2. Shopper 41 3. Voter 67 4. Blogger 96 5. Terrorist 123 6. Patient 154 7. Lover 182

Conclusion 201

Acknowledgments 219 Notes 221 Sources and Further Reading 231 Index 233

Product Details

ISBN:
9780618784608
Author:
Baker, Stephen
Publisher:
Mariner Books
Subject:
Human behavior
Subject:
Mathematical statistics
Subject:
History -- Philosophy.
Subject:
General
Subject:
Philosophy & Social Aspects
Subject:
Social Aspects - General
Subject:
Social aspects
Subject:
History
Subject:
Mathematical statistics -- Data processing.
Subject:
Mathematical models - Social aspects
Subject:
Science Reference-Philosophy of Science
Subject:
Philosophy & Aspects
Copyright:
Edition Description:
Trade Cloth
Publication Date:
20090909
Binding:
Electronic book text in proprietary or open standard format
Grade Level:
General/trade
Language:
English
Pages:
256
Dimensions:
8 x 5.31 in 0.53 lb

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Related Subjects

Business » Management
Computers and Internet » Computers Reference » Social Aspects » General
History and Social Science » Economics » General
Reference » Science Reference » Philosophy of Science
Reference » Science Reference » Technology
Science and Mathematics » Mathematics » General
Science and Mathematics » Mathematics » History
Science and Mathematics » Mathematics » Popular Surveys and Recreational

The Numerati Used Hardcover
0 stars - 0 reviews
$9.50 In Stock
Product details 256 pages Houghton Mifflin Company - English 9780618784608 Reviews:
"Staff Pick" by ,

Stephen Baker's The Numerati illuminates a topic that couldn't be timelier — the quantification of everything, from shopping to dating and marriage; from education to industry. While proving that almost everything can be determined by an algorithm, Baker will shock, educate, and amaze you.

"Synopsis" by , "The Numerati" shows how a powerful new endeavor--the mathematical modeling of humanity--stands to transform everyone's daily life.
"Synopsis" by ,
Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, shop with credit cards, and make cell phone calls. Companies like Yahoo! and Google are harvesting an average of 2,500 details about each of us every month. Who is looking at this data and what are they doing with it? 
 
Journalist Stephen Baker explores these questions and provides us with a fascinating guide to the world we're entering—and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, voters, potential terrorists—and lovers. The implications are vast. Privacy evaporates. Our bosses can monitor our every move. Retailers can better tempt us to make impulse buys. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Entertaining and enlightening, The Numerati shows how a powerful new endeavor—the mathematical modeling of humanity—will transform every aspect of our lives.
"Synopsis" by ,
"Steve Baker puts his finger on perhaps the most important cultural trend today: the explosion of data about every aspect of our world and the rise of applied math gurus who know how to use it." --Chris Anderson, Editor-in-Chief of Wired Magazine (Wired Magazine )

An urgent look at how a global math elite is predicting and altering our behavior — at work, at the mall, and in bed

Every day we produce loads of data about ourselves simply by living in the modern world: we click web pages, flip channels, drive through automatic toll booths, shop with credit cards, and make cell phone calls. Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior — what we buy, how we vote — without our even realizing it.

In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering — and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists — and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor — the mathematical modeling of humanity — will transform every aspect of our lives.

STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

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