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Breaking Windows: How Bill Gates Fumbled the Future of Microsoft

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Breaking Windows: How Bill Gates Fumbled the Future of Microsoft Cover

 

Synopses & Reviews

Publisher Comments:

The year is 1997, and despite the machinations of its rivals, Microsoft is master of the digital universe and the darling of corporate America. Windows and Office generate staggering profits, the company's share price is stratospheric, and Bill Gates is the preeminent icon of the information age. No outsider could guess what Gates knew — that the most powerful threat to Microsoft's prized Windows platform came not from Sun or Netscape or AOL or even from the U.S. Department of Justice, but from within the company's own ranks.

Breaking Windows tells the story of the battle for the soul of Microsoft that raged inside the company from 1997 to 2000 and continues to reverberate today. Drawing on hundreds of e-mails among Microsoft executives, trial testimony, and exclusive interviews with Gates and his chief lieutenants, Wall Street Journal reporter David Bank reveals the bitter maneuvering between what he calls Microsoft's "Windows hawks" and its "Internet doves." On one side were the fierce defenders of the hegemony of Windows, on the other those who championed a new way of doing business based on the Internet's "open standards." The reformers wanted to break free from the legacy of Windows and dare to compete on the merits of their software. At the center of this pitched battle stood Gates, the tactical genius who had created the company in his own image and who now accepts full responsibility for his fateful choices. "Every mistake you can lay at my feet," he told Bank, who takes him at his word — offering the first critique of Gates's leadership not from the perspective of government prosecutors or envious software rivals but from inside the company itself.

Ambitious in scope and surprising in its conclusions, Breaking Windows contains sharply drawn portraits of key past and present executives, including Steve Ballmer, Jim Allchin, Brad Silverberg, Adam Bosworth, and Paul Maritz. Bank argues persuasively that the rifts within Microsoft underlie many of its recent troubles — from the antitrust courtroom debacle to the exodus of many of the company's most talented employees to Gates's own fall from grace as a corporate leader and technology visionary. Yet even now, Bank contends, Gates could embrace the new rules of competition and restore Microsoft to leadership, perhaps ushering in a new era of openness and innovation.

Breaking Windows breaks new ground in its analysis of Microsoft's past and future business strategies. As Microsoft faces the waning importance of Windows, rallies behind XML, and confronts the open-source insurgency, the past Bank reveals is vital to understanding the future of this company and the still unfinished digital revolution it helped unleash.

Synopsis:

"Breaking Windows" is a gripping account of the people who executed one of the most audacious business strategies ever: Bill Gates's plan to establish a monopoly and create a new kind of business organism. Bank shows how the companies executives faced a tough legal challenge, and how they are dealing with the limits of Microsoft's growth.

About the Author

David Bank, a staff reporter for The Wall Street Journal, has covered Microsoft since 1996. Previously, he was a technology and telecommunications writer for the San Jose Mercury News. His articles have appeared in Wired, Newsweek, and Out. A 1996 Nieman Fellow at Harvard University, he is a graduate of the Columbia University School of Journalism and the University of California at Santa Cruz. He and his partner live in Berkeley, California. This is his first book. Additional information can be found at www.breakingwindows.net.

Table of Contents

Contents

Prologue: The E-mail Trail

  1. Track the Inevitable

    The Last Pajama Party

    Bedtime Story

    Dollars per Desktop

    Innovator's Dilemma

  2. Hawks and Doves

    Teams

    Embrace and Extend

    Counterreformation

  3. The Path Not Taken

    Stall

    Integration

    The Dance of Blind Reflex

    Comeback

  4. Citizen Gates

    Hardball

    Second Thoughts

    Out of Control

    Win, Place, or Show

    Forever Free

  5. Vicious Cycle

    Buddy Acts

    Coup d'Etat

    Half-measures

    Going South

  6. Monopolist's Dilemma

    Under the Radar

    Showdown

  7. Loosely Coupled

    Think Like Bill

    Letting

    Challenge and Response

Key Dates

Notes

Acknowledgments

Index

Product Details

ISBN:
9780743203159
Subtitle:
How Bill Gates Fumbled the Future of Microsoft
Author:
Bank, David
Publisher:
Free Press
Location:
New York
Subject:
United states
Subject:
Commerce
Subject:
Corporate History
Subject:
Computer Industry
Subject:
Computer software industry
Subject:
Corporate & Business History
Subject:
Corporate & Business History - General
Subject:
General Business & Economics
Copyright:
Edition Description:
Includes bibliographical references and index.
Series Volume:
2001-1
Publication Date:
20010731
Binding:
Hardback
Grade Level:
General/trade
Language:
English
Pages:
304
Dimensions:
9.25 x 6.125 in 19.648 oz

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Related Subjects


Business » Business Profiles
Business » General
Business » Management
Business » Writing
Science and Mathematics » History of Science » Computers

Breaking Windows: How Bill Gates Fumbled the Future of Microsoft Used Hardcover
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Product details 304 pages Free Press - English 9780743203159 Reviews:
"Synopsis" by , "Breaking Windows" is a gripping account of the people who executed one of the most audacious business strategies ever: Bill Gates's plan to establish a monopoly and create a new kind of business organism. Bank shows how the companies executives faced a tough legal challenge, and how they are dealing with the limits of Microsoft's growth.
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