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Net Gain: Expanding Markets Through Virtual Communitiesby John Hagel
Synopses & Reviews
"Net Gain" is the first book to identify where the next level of value lies on the Internet. Hagel and Armstrong lay out the first economic model quantifying the revenue potential and the investment required to build a successful virtual community. "The best book on building businesses in the community-oriented environment of the Net. . . . A virtuoso effort".--"Digital Media".
This text on competing successfully in the on-line world is organized into three sections: virtual communities as sources of power and profitability; establishing a virtual community; and the implications for firm and industry structure.
Includes bibliographical references (p. 221-224) and index.
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